NBC Makes The Leap To Roku Streaming

All Roku customers can now access NBC shows debuting this fall the day after they air. Those who are authenticated by a pay TV provider can also get returning shows."We want our shows available where our viewers are watching content," says NBC Entertainment Digital's Rob Hayes.

 

NBC has joined the lengthening list of TV networks making programs available online via Roku.

The broadcast network now has its own channel on the streaming platform, allowing all viewers with the Roku box to stream current shows plus “thousands of hours” from the NBCU libraries, NBC said.

All Roku customers can access NBC shows debuting this fall the day after they air. Those who are authenticated by a pay TV provider can also get returning shows.

“We want our shows available where our viewers are watching content,” said Rob Hayes, EVP of NBC Entertainment Digital. “As consumers shift to connected devices, we are committed to working with platform partners like Roku so our fans and audiences interested in entertainment can discover, engage with, and watch our shows.”

Alison Moore, GM and EVP of TV Everywhere for NBCUniversal, said the availability of NBC fall slate on Roku demonstrates “our commitment to expanding digital platforms for fans to watch their favorite shows.”


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