Michael Gay joins Hearst-Argyle Television as executive producer, digital media content.
Hearst-Argyle Television today announced that Michael Gay, manager of the Web operation at WBBM, the CBS O&O in Chicago, will join Hearst-Argyle in the newly created position of executive producer of digital media content.
Gay will coordinate and execute Hearst-Argyle digital content initiatives and will be based at the headquarters, near Minneapolis, of Internet Broadcasting Systems Inc., which produces, manages and hosts Hearst-Argyle’s 29 TV station Web sites and in which Hearst-Argyle holds a 38% equity interest.
“This new role is the latest in many steps signaling Hearst-Argyle’s increased commitment to the development of content for the web and digital devices,” said Terry Mackin, Hearst-Argyle executive vice president and head of the company’s Digital Media Group. In 2006, the company added several digital-media executives, including Natz, who joined from WTHR Indianapolis, where as news director he oversaw the station’s market-leading Web news operations; Eric Koepele, director of digital media sales, who joined the company from CNet; and Felix Banuchi, director of digital media development, who joined the company from NBC, where he played key roles in the launch of Weather Plus, which was co-developed with Hearst-Argyle, and other digital services.
Hearst-Argyle’s NBC-affiliated stations have launched digital broadcast carriage of Weather Plus, with widespread cable and satellite carriage, while a number of the company’s ABC affiliates also have launched digital weather channels.