A new network airing on broadband and a handful of TV stations programs to the super rich in vacation spots like Nantucket, Martha’s Vinyard and the Hamptons, according to a story in the Wall Street Journal.
Former Viacom Inc. CEO Tom Freston, former AOL president and CEO Bob Pittman, Starwood Capital CEO Barry Sternlicht, Kraft Group CEO Robert Kraft and singer Jimmy Buffett are backing a TV network that caters to the vacationing wealthy, according to a story in Thursday’s Wall Street Journal. Plum TV broadcasts on six TV stations and is also available online through Google and AOL Video.
The stations, broadcasting in Vail, Aspen and Teluride, Colo., Nantucket, Martha’s Vinyard and the Hamptons on Long Island, schedule their best shows in the early morning and late afternoon, when rich vacationers might be looking for information about what’s going on around town, the arts and other pastimes. The programming, according to the story by Emily Steel, is a mix of local events, culture, politics, art, business and sports.
Each station features a locally produced The Morning Noon & Night Show, broadcast live at 8 a.m. from the center of town five days a week and featuring local politics, sports, weather and traffic. The show repeats at 11 p.m. and 8 p.m. Other original shows air on all Plum TV stations, including Open Exchange, featuring Loews Corp. Co-chairman Jonathan Tisch interviewing CEOs; and DocStock, which profiles documentaries still in production and offers interviews with filmmakers.
The story makes no mention of what kinds of stations are airing Plum TV or whether they feature its programming fulltime.
Wall Street Journal Online subscribers can read the full story here.