The long-term agreement provides for audience measurement of all of Media General’s stations.
Media General Renews Nielsen Contract
Nielsen reached an agreement on Jan. 5 with Media General to renew its subscription to Nielsen’s local television measurement service. This long-term renewal agreement provides Nielsen’s TV ratings service for all of Media General’s stations across 48 markets.
The agreement also expands Media General’s subscription to Nielsen Local TV View (NLTV) to all of its stations. With NLTV, the local stations can expand their analysis of viewing within and across their markets, create custom trading areas to examine a target audience or provide insights into sub-samples of their audience by a variety of characteristics. It also provides stations with the ability to report audiences across tablet, mobile and computers.
“Media General has been a long-term and valued partner,” said Jeff Wender, SVP and managing director, local television, Nielsen. “We are really pleased to have them on board with a new agreement and look forward to working with them to help affirm their strong presence in these markets and move their share of ad revenue.”