Baron Introduces New Lynx Weather Solution
Baron, a provider of critical weather intelligence, has released a new comprehensive weather solution — Baron Lynx. It will make its debut at the NAB Show in Las Vegas April 16-21.
“The competition to engage viewers on all platforms demands our broadcast partners deliver the best in accurate, winning content,” said Bob Baron, president-CEO. “Baron Lynx gives stations the tools to own local weather and differentiate their coverage every day on-air, online and on mobile. In every weather situation, meteorologists will be able to share an impactful weather story.”
Baron says development of Baron Lynx was driven by extensive market research and enhanced by the direct input of more than 70 broadcast professionals including meteorologists, news directors, clients and competing system clients.
WOWK Charleston, W.Va., was the first station to air full weathercasts using Baron Lynx. Chief Meteorologist Spencer Adkins spoke of the station’s success with the system. “Our initial weathercasts with Baron Lynx were met with rave reviews from our viewers who praised its stunning visual capability,” said Adkins. “People love the visual aspect of Baron Lynx. No one in our market has the tools we have.”
Baron says the system’s arsenal of tools enables stations “to share powerful content daily on every platform with a complete weather solution. Its scalable architecture makes it possible to configure the system directly to individual station needs, ensuring tasks are completed seamlessly and precisely for all market sizes.”
Those tools include wall interaction, instant social media posting, forecast editing, impressive daily graphics, advanced storm analysis and more.
“The launch of Baron Lynx in 2016 will give broadcasters the next generation of critical weather intelligence,” said Mike Mougey, Baron Vice President of Broadcast Sales. “The responses we received from broadcasters and audiences during the testing and demonstrations has been fantastic. The graphic look available in Baron Lynx is unmatched, and the ease-of-use and seamless integration of forecasts across all platforms will work to enhance our clients’ brands in their markets—not compete with them.”
The official demonstration of Baron Lynx will take place at Baron’s NAB Show booth (C7516 in the Central Hall).