They benefit from HUT levels up 3 million from the week earlier.
Talk shows were hot Christmas week with Rachael Ray, Greg Behrendt, Montel Williams, Jerry Springer and Tyra Banks all seeing double-digit improvement.
Even though almost all the daytime shows were in repeats for the week ending Dec. 31, many viewers not normally home to watch sent HUT levels up by more than 3 million households from the week before.
On the other hand, some shows did not air in some markets due to a plethora of college bowl games.
Rookie talk shows, which are being closely watched in advance of next week’s NATPE conference in Las Vegas, were strong and CBS Television Distribution’s Rachael Ray came up with its biggest audience ever, averaging more than 2.9 million viewers per show. In terms of ratings, the freshman champ rose 10% from the week before to a 2.3 and matched its best household rating to date despite being in reruns all week.
Warner Bros.’ Dr. Keith Ablow, whose feature may be in doubt following news today that Warner Bros. is offering a new talker with former Westchester, N.Y. District Attorney Jeanine Pirro, was a distant second with a season high 1.2, up 9%.
Sony’s Greg Behrendt trailed with a 0.9, although that number was up13%. However, Behrendt’s rating was the same as that of the already-canceled Megan Mullally from NBCU.
Among the established talkers, six were up from the prior week. The most growth came from CBS Television Distribution’s Montel Williams, up33% to a season high 2.0; Jerry Springer up 17% to a new season high 2.1 with an all-repeat week; and Tyra Banks which surged14% to a 1.6, tying its season high.
Also scoring gains were CBS Television Distribution’s Oprah, which advanced 2% to a 5.4; NBCU’s Maury which picked up 8% to a new season high 2.8; and Warner Bros.’ Ellen Degeneres which added 5% to a 2.2. Holding steady were Buena Vista’s Live with Regis & Kelly at a 3.6 and NBCU’s Martha which remained at its highest ratings of the season, a 1.5, for the seventh week in a row and had its best week of the season in metered markets, averaging 1.7 rating/5 share.
Compared to the same week last year, every veteran talker was down, except for Regis & Kelly which was even with year-ago levels.
Rookie court shows were both up, with Twentieth’s Cristina’s Court gaining 8% to a 1.4 and Sony’s Judge Maria Lopez climbing 10% to a new season high 1.1.
Among established courtrooms, leader CBS Television Distribution’s Judge Judy was up 2% to a 4.8. Other gainers included Twentieth’s Divorce Court which was up 10% to a season high 2.2 and Sony’s Judge Hatchett which was up 21% to a season high 1.7. Compared to last year at this time, every court show was down except Judy which held steady.
Some shows retreated to, or below, season low levels in what is traditionally a lackluster week for access and primetime, due mainly to extremely low Christmas night viewing. Last year, the holiday fell on a Sunday, but it landed on Monday this year and pulled ratings sharply lower for any shows that included the holiday in their averages. For example, CBS Television Distribution’s Entertainment Tonight led the magazines despite an 8% decline to a 4.7. Year to year, ET was down 6%, but not counting Christmas, it would have been up for both the week and the year.
In second place, CBS Television Distribution’s Inside Edition, which did not count the low-rated Christmas day in its average, fell 3% to a 3.3 and was unchanged from last year. CBS Television Distribution’s Wheel of Fortune topped games with an 8.4 average, not including Chirstmas. This was unchanged on the week and up 4% from last year. CBS Television Distribution’s Jeopardy! was down 4% to a four-day 6.5 average and off 3% from last year, while Buena Vista’s Who Wants to be a Millionaire was up 3% to a 3.5 without Christmas and had the biggest improvement over last year in the genre, improving 6%.
Among off-net sitcoms, CBS Television Distribution’s Everybody Loves Raymond was down 12% to a new season low of 4.5 and plunged 30% from last year. Sony’s Seinfeld
was second at a 4.3, down 4% from the previous week and 20% from last year.
On weekend, ratings were all over the map as many shows did not air at their regular times or were preempted by football.