The proposed next-gen TV standard is endorsed by Wells Fargo securities analyst Marci Ryvicker and her S&P Global panelists: Sinclair’s David Amy and Nexstar’s Perry Sook. Said Ryvicker: “For me, I only see it as a good thing. I can’t put a cash flow on it. I can’t put a multiple on it. I just know it’s better than staying at 1.0.” Amy: “It will forever change the way viewers consume our product.” Sook said he was especially interested in the potential for datacasting.
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