TTWN, Baron In Weather Partnership

The arrangement will combine data from Total Traffic & Weather Network and Baron to create integrated traffic and weather solutions.

 

Total Traffic & Weather Network (TTWN), a provider of traffic, transit and weather information in the United States, and Baron, a global provider of weather intelligence, today unveiled a multi-year, data-collaboration partnership. The technological agreement will combine TTWN’s real-time traffic incident and flow data with Baron’s expertise in location-specific weather products, including the patented Baron Telematics Weather safety solution.

The companies say they will work “to create the next generation of integrated traffic and weather solutions offering enhanced road and weather safety capabilities to automotive manufacturers, tier-one suppliers, insurance companies, media and public safety markets.” Offerings will include differentiated real-time, predictive and historical data features for multiple platforms.

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The first integration is designed to enhance the connected car driving experience providing better road guidance, smoother commutes and increased safety and will be immediately available for all TTWN automotive traffic and weather partners. 

“We are thrilled to partner with Baron to bring the next generation of traffic and weather solutions to the marketplace,” said Kevin Loftus, TTWN’s SVP of operations. “By combining TTWN’s robust traffic data with Baron’s weather expertise, we will be able to innovate and provide unique solutions for companies looking to offer their consumers increased awareness of weather and traffic conditions.” 

“I’m truly excited to have two innovative companies join forces and utilize the strengths of each to bring unique and cutting edge solutions to the public safety, automotive, insurance and media industries,” said Glen Denny, Baron’s president of enterprise solutions. “With the strengths of TTWN and Baron, we continue to grow and impact the world around us by providing informative weather and traffic guidance to many industries and government.”

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