PTC Throws Its Support Behind Fox’s ‘Pitch’
The Parents Television Council is urging Fox to consider moving its new sports drama, Pitch, to a different day and time to help ensure the show’s success. PTC is also reaching out to advertisers to encourage support for the show.
“We are urging Fox to ensure that Pitch hits a home run with families by airing it on a different night that doesn’t conflict with other family-oriented sports programming, such as NFL broadcasts,” said PTC President Tim Winter. “Families are hungry for TV shows that can be enjoyed by and are safe for the entire family, and Pitch is a rare option in the TV universe that delightfully meets those criteria. And Pitch offers an inspirational female lead character who instantly became a role model to children everywhere. Those are just a few of the reasons why we rated it one of the best new fall TV shows for families,” Winter added.
“In addition, we are actively reaching out to advertisers to support Pitch,” he continued. “We often contact advertisers to warn them of explicit programming, but Pitch gives us a great reason to encourage support for positive programming. Pitch is one show that advertisers can get behind without fear of alienating or angering consumers.”