Multi-year agreement extends DirecTV’s NCAA Mega March Madness package. CSTV now available to more DirecTV customers with total household reach now topping 20 million.
DirecTV and CBS Corp. today announced a multi-year agreement in which DirecTV will continue to be the premier national television source for NCAA out-of-market games during CBS Sports’ broadcast of the NCAA Division I Men’s Basketball Championship.
DirecTV customers purchasing the NCAA Mega March Madness package will receive up to 37 out-of-market CBS-produced broadcasts, including those in high definition, from the first three rounds of the championship. The package allows DirecTV customers the opportunity to see all 64 games of the NCAA tournament. The programming on the satellite service will be supplemental to CBS’s broadcast of the games, and marks an extension to a previous agreement the two companies have had over satellite broadcasts of NCAA games.
At the same time, DirecTV announced that CBS’s CSTV is now available to more than 8 million DirecTV customers. CSTV, which provides college sports across multiple media platforms, now has a total household reach of more than 20 million homes nationally. DirecTV was CSTV’s first affiliate.
“From its inception, exclusive sports programming has set DirecTV apart as the leading multi-channel provider of the world’s most important and exciting sporting events,” said Chase Carey, president and CEO, DirecTV. “The NCAA Men’s Basketball Championship is one of those unique events that captures the attention of sports fans throughout the country and DirecTV will bring our customers every upset, buzzer beater and Cinderella story.”
“We continue to monetize our content across many of our programming genres, including sports, and this latest agreement with our partners at DirecTV is yet another example,” said Leslie Moonves, CBS Corp. president and CEO. “We’re not only generating new revenues through the NCAA satellite package, but by offering CSTV to more than 8 million DirecTV customers, we’ve significantly expanded its reach.”
CSTV broadcasts hundreds of live events each year, televising regular-season and championship events for 35 men’s and women’s college sports. CSTV is the primary rights holder for the Mountain West Conference, the Atlantic 10 Conference, Conference USA as well as Navy athletics, plus features games and events from the Big Ten, SEC, Big 12, and nearly a dozen other conferences. The network also produces live studio shows, documentaries and reality programming. In addition, the network created the Collegiate Nationals, which crowns the champion in several extreme and emerging college sports such as snowboarding, wakeboarding and triathlon.