U.S. stocks ended mixed Wednesday following the Fed’s decision to cut rates. Gains in banks, utilities and technology companies outweighed losses elsewhere in the market, which had been broadly lower until the last hour of trading.
A new ID Comms report finds the media agency-advertiser relationship is worse than it was two years ago. And it wasn’t so terrific back then, either. Client-side media and marketing professionals are more likely to view media as a cost-center to their businesses and a “complex headache,” rather than as an investment for growth, per the report. They are also more likely to view their media agency as a commodity supplier and not a strategic partner.
The Local Media Association and Local Media Consortium today announce a call for entries, inviting media organizations to apply to participate in a beta project designed to help local newsrooms develop successful and sustainable branded content offerings and related revenue streams. Twenty or more beta testers will be selected to receive grant money made possible […]
Fox Television Stations moves him from its WTTG-WDCA Washington to lead its WJZY-WMYT combo in North Carolina.
“We have always focused on providing large, quality audiences to our advertisers,” said Jordan Wertlieb, Hearst Television’s president. “Today’s video marketplace requires contemporary measurement metrics.”
The two station group chiefs say they welcome the TVB’s plan to transition to impressions-based local TV currency.
The Washington Post has introduced a new solution for advertisers called Zeus Prime. It’s intended to offer a solution to Google and Facebook for publishers and advertisers. The Post partnered with buy-side demand platform Polar to build the ad-buying user interface.
Brad Smith of Videa explains why local broadcast weather news is adding viewers and why that’s a good opportunity for advertisers.
“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
U.S. stock indexes edged up Tuesday. Oil prices and energy stocks slumped to give back nearly half of their huge gains from a day earlier. Rising prices for technology stocks and companies that sell to consumers, though, more than made up for those losses.