From Jan. 1 through mid-May, $191.1 million was spent on national (and regional) airings of TV ads vs. $330 million a year ago, due to comparisons with the Winter Olympics in 2018.
The manager of a credit union for CBS employees pleaded guilty in Los Angeles federal court on Monday to a $40 million embezzlement scheme. Edward Rostohar, 62, was arrested in March after the scheme began to unravel. According to prosecutors, he admitted to stealing money from the bank for the last 20 years.
Viewers are fleeing for Netflix. The ones who stay are older than the group prized by advertisers. Here’s a look back at the troubled 2018-19 season.
From 2018 to 2019, the percentage of six-second ads on YouTube declined by 20% YOY to 16.5% of all ads. By comparison, the number of 30-second ads rose by 19% YOY to 24% of all ads.
As cable and streaming options continue to win a greater share of advertiser budgets, the broadcast networks are far from done. They showed last week that they are still major players, still the favorite of the big mass advertisers, the people who throw around billions. It won’t always be that way.
There is every reason to believe advertising will continue to be the lifeblood of television, but the continuing growth of retransmission consent should remind us that future opportunities are unlimited.
Stocks fell Friday with the sell-off gaining strength in the last hour of trading, handing the benchmark S&P 500 index its second straight weekly loss.
CBS Corp. has expressed interest in acquiring cable channel Starz from Lionsgate Entertainment, according to four people familiar with the situation. CBS has been looking at the acquisition as a possible complement to Viacom, which CBS also is considering purchasing, said three of the people.