The group broadcaster is moving a veteran broadcasting executive with management, sales, and marketing experience from its WETM Elmira, N.Y., to lead is CBS affiliate WLNS in Michigan.
The veteran sales leader moves from WGHP Greensboro, N.C., to join Tegna’s Charlotte NBC affiliate on June 1.
Stocks managed modest gains Friday but still ended lower for the week. The S&P 500 rose 0.4% after falling 1.3% earlier in the day as investors weighed more grim data showing how badly the coronavirus pandemic is crippling the economy.
Companies insured prior to Jan. 24, 2020 are likely to have most of their financial losses covered, according to a report from Pillsbury Law. According to Pillsbury’s report, the TV industry has already lost nearly $10 billion in TV ad revenue because of the pandemic. In addition, TV production is down by more than 20% in Los Angeles.
Sinclair Broadcast Group will pay more than 1,000 of its eligible freelance sports broadcast technicians $2,500 each in the second phase of its assistance program. A company spokesman said Friday that the payment will total more than $3 million as a response to the COVID-19 pandemic. The payment is coming nearly two months after Sinclair offered the technicians an interest-free advance of $2,500 to the network freelancers who work at its Fox regional sports networks and Marquee Sports Network.
TV viewing is up, advertising revenues are down, but no layoffs — those are some takeaways from interviews with general managers Debbie Bush, WXIX; Branden Frantz, WLWT; Jeff Brogan, WCPO; and Jon Lawhead, WKRC-WSTR.
The U.S. economy is in free fall due to the coronavirus pandemic, but political advertising is expected to reach new heights because of it. A new, joint report from the ad tracking firm Advertising Analytics and analytics company Cross Screen Media projects that the total ad spending on the 2020 election cycle will reach $6.7 billion, up 12 percent over their initial $6 billion projection for the cycle. The new projection is a result, in part, of “the lack of face-to-face campaigning driving higher shares of budgets to paid media.”
With every generation relying on media from a multitude of sources to inform and distract more than ever before, there is a huge opportunity for media companies to engage a captive audience. Forward-thinking media companies will be focused on creative solutions to keep engaging content flowing to consumers across a variety of platforms while continuing to find ways for advertisers to reach their potential customers.
On Thursday, another late reversal upended Wall Street, this time sending stocks higher. The S&P 500 climbed 1.2% in another scattershot day of trading, with many stocks flipping from the bottom of the leaderboard to the top following a few sharp reversals in momentum. The zig-zag trading followed up on earlier losses for Asian and European stocks, while Treasury yields sank in a sign of increased pessimism.
Meredith promotes him from station manager at its Atlanta duopoly. At the same time WHNS News Director Kelly Boan is move up to station manager.
He joins from iHeartMedia in Portland, Ore., to oversee sales at the Scripps ABC affiliates in Boise-Nampa and Twin Falls, Idaho.
Nexstar taps the veteran broadcasting executive with 35 years of management, sales, and marketing experience to lead WHBF-TV, KGCW following the retirement of Marshall Porter.
Local Media Group President Patrick McCreery gave analysts some detail on category performance. “The most impacted … was automotive. Our largest category now — as has been for the last year — is professional services. And that seems to be suffering less than some of the other categories.”
Later this year, the TV veteran will conclude a five-decade career including 15 years at helm of Hearst’s Boston ABC affiliate.
The IAB has announced details for the virtual NewFront presentations in June, adding newer presenters like TikTok and Roku to a roster full of mainstays like Hulu and YouTube. The NewFronts, usually a splashy New York affair that leads up to the traditional TV upfronts in May, will be held this year will be June 22-26, with daily blocks from noon to 4 p.m. ET.
Increased political revenue couldn’t offset advertising losses due to the coronavirus pandemic, sending Local Media revenue to $99.7 million for the company’s fiscal third quarter.
Despite the hemming and hawing over cord cutting, top operators added more than 1.2 million high-speed internet customers in 1Q, according to Leichtman Research Group.
Stocks dropped again on Wednesday over worries about a slow economic recovery. The S&P 500 fell 1.7% Wednesday for its second straight loss, with the biggest hits targeting companies that most need a healthy economy for their profits to grow. Treasury yields also sank in a sign of pessimism after Federal Reserve Chair Jerome Powell warned about the threat of a prolonged recession.
Hearst Television moves her from its KETV Omaha, Neb., to succeed the retiring Elliott Troshinsky as head of its NBC-MNT duopoly in California’s capital city.
Ad spending during this year’s upfront network TV marketplace will decline 33% from last year’s, if one occurs at all. Those are the findings of the most recent wave of COVID-19 pandemic tracking studies conducted by Advertiser Perceptions.
With 1Q revenue dragged down across divisions — from the closed theme parks units and film segments, affected by closed cinemas, and TV networks, where advertising started tanking amid the virus crisis despite higher news and other ratings — it is no wonder that management teams have in recent weeks unveiled furloughs, salary cuts and other measures to reduce their cost base.
The Comcast NBCUniversal Foundation and the NBCUniversal Owned Television Stations division today announced $2.475 million in Project Innovation grants will be presented to 69 organizations in 11 markets that are using innovation to tackle everyday problems and urgent COVID-19 needs in their communities. The nonprofit organizations selected as Project Innovation 2020 grant recipients all exhibited flexibility […]
Facebook is working behind the scenes to help launch a new political advocacy group that would combat U.S. lawmakers and regulators trying to rein in the tech industry, escalating Silicon Valley’s war with Washington at a moment when government officials are threatening to break up large companies. The organization is called American Edge, and it aims through a barrage of advertising and other political spending to convince policymakers that Silicon Valley is essential to the U.S. economy and the future of free speech.