Digital

The move came after a Russian regulator demanded that the company stop showing ads with what the regulator claimed was false information about the invasion of Ukraine.

DoubleVerify says that several of its programmatic targeting services have been accredited by the Media Rating Council. The products include fraud avoidance for connected TV, desktop, mobile web and mobile app ads, including invalid traffic avoidances and ID display and video viewability targeting for desktop, mobile web and mobile apps.

Disney Advertising’s previously announced “clean room” effort — which enables advertisers to match their first-party data with that of Disney audience segments — has signed on media agency Horizon Media as its first partner to determine how ads can yield specific business outcomes for marketers. Disney Advertising is the ad sales division of the Walt Disney Co. In addition, Disney is working on a clean room deal with demand-side platform the Trade Desk.

The hope is that CNN+ will serve as a gateway to a post-pay TV world, connecting the brand’s familiar red and white letters to a generation of viewers who are growing up without cable. CNN also has plans to eventually offer a lower priced version of CNN+ that will be advertiser-supported. CNN+ will also be available in a package deal with HBO Max, just as Disney offers its flagship streaming service Disney+ with ESPN+ and Hulu.

The company is undertaking a far-reaching effort to change how it works. For some, it is an echo of their early idealism and a vision for what the internet could have been.

Google, Meta, Twitter, Telegram and others are levers in the conflict, caught between demands from Ukraine, Russia, the European Union and the U.S.

NBC News was tied for 11th in Edison Research’s list of top podcast networks by reach, the only company that is known primarily as a television news broadcaster in the company’s top 18. NBC News said the audience for its podcasts in 2021 grew by 19% over the year before.

MLB and NBC Sports have had serious talks about the network broadcasting games this season. If a deal comes to fruition, most of the games are expected to be on NBC’s streaming platform, Peacock.

Russia’s invasion of Ukraine is forcing big tech companies to decide how to handle state-controlled media outlets that spread propaganda and misinformation on behalf of the invaders.

Justin Smith, the former head of Bloomberg Media, and Ben Smith, the former New York Times media columnist, have approached some of the biggest names in media in an effort to raise $20 million-$30 million to launch a news organization by fall of 2022, according to people they’ve pitched. The Smiths, who tell investors they’ll burn through $50 million in cash before breaking even, have approached Bob Iger, Michael Bloomberg and Laurene Powell Jobs’ Emerson Collective, sources say.

TiVo has launched Xtend, a group of new advertising solutions using the company’s first-party deterministic TV viewership data. The platform will offer deterministic data to identify who has or has not tuned into programming or seen a message from a brand or its competitors; programmatic audience segments, scaled and tested for targeting on connected TV, PC, tablet and mobile; connected TV inventory layered with Xtend or custom audiences to add incremental reach and frequency to linear across 40 million households; and clickable ads placed within native TiVo Guides.

WVLT’s live streaming news coverage of two men trapped in a collapsed trench and a 6-year-old boy lost in the woods earned an award from its owner, Gray Television.

New jobs posted to TVNewsCheck’s Media Job Center include a dozen openings in news, marketing, sales, engineering and digital.

MLB.TV’s 2021 season plan included an auto-renewal feature, which means you will automatically be renewed for the 2022 season this Tuesday, March 1, at the 2021 regular season price of $129.99. That’s just two days from now. If you don’t cancel by then, you’re on the hook for the 2022 season even though we don’t know if there will be one. So whether you decide to renew or not, your decision will be made for you on Tuesday. There are no cancellations after that point.

He joins from Disney/ABC to oversee day-to-day and long-term strategic vision for the programming, production, editorial and operational functions at CBS News and Stations’ 13 local streaming channels.

Netflix’s Ozark hit a rarely seen mark in the U.S. streaming rankings for the week of Jan. 24-30. The drama, whose fourth season debuted on Jan. 21, topped 4 billion minutes of viewing — 4.095 billion, to be precise. That’s the best for any streaming title in nearly two years, and only the fourth time any show has topped the 4 billion minute mark.

The Coalition for Content Provenance and Authenticity (C2PA), a group including the BBC, New York Times, Microsoft and Adobe, is working toward a common technical standard for media provenance to push back against the deluge of disinformation and deepfakes assaulting news. Their work on content authentication is swinging into high gear this winter.

Peacock has won rights to the American version of the hit British series in what it calls a “highly competitive situation.” The NBCUniversal-owned streaming platform has picked up two seasons of Love Island, with the first set to air in the summer. The show, produced by ITV America’s ITV Entertainment, had aired on CBS for the past three seasons.

Sinclair Broadcast Group said it plans to launch its direct-to-consumer product in the five markets where it has rights to stream baseball teams in the first half of 2022. Sinclair said that following rights renewals with the National Basketball Association and the National Hockey League, its Bally Sports regional sports networks have rights to launch DTC products with a total of 33 teams.

The media measurement giant is expected as soon as Wednesday to announce it will issue streaming data from connected TV sets, according to two people familiar with the matter. The information, Nielsen is expected to tell clients, will give advertisers, media buyers and media companies more information in their efforts to understand how audiences are behaving across a range of different screens.

The FCC is launching an inquiry into how it can “prevent internet providers from engaging in digital discrimination.” The agency was under a directive from Congress related to the tens of billions of dollars being handed out for broadband deployment and adoption in the Biden administration‘s infrastructure package. “Your ZIP code shouldn’t determine your access to broadband,“ FCC Chair Jessica Rosenworcel said in outlining the agenda for the agency‘s March meeting, when there will be a vote on launching the notice of inquiry.

Smart TVs may be growing their own ad-supported channels, but streaming viewers are flocking to better-entrenched AVOD and SVOD apps. Smart marketers must assemble a diverse media plan incorporating not only CTV, but third-party streaming platforms to capture enough eyeballs.