Digital

The ambitious “single currency” audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by charging higher prices to existing advertiser, agency and media customers, according to Wall Street analysts briefed by the company.

The FCC has granted Cox and Comcast petitions for “effective competition” determinations in a number of Massachusetts counties, citing over-the-top service AT&T Now as the effective competitor.

Today, Dec. 11, NBC News is dedicating the full NBCNews.com homepage to coverage of the most important topic on the planet: The coronavirus pandemic. This is the first time the site’s homepage will devote all of its content to a just one topic.

The feature will begin in Ad Settings in the U.S. with YouTube Ads, then in Google Ads and YouTube globally in early 2021. Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies.

In a virtual presentation for investors, Disney CEO Bob Chapek laid out super-sized ambitions for it direct-to-consumer efforts, leaning heavily on some of the company’s biggest brands. Over the next few years, Disney is planning to premiere directly on Disney+ not just an armada of Star Wars and Marvel series but 15 live-action, Pixar and animated series, and 15 live-action, Pixar and animated movies.

Rice, the former U.S. ambassador to the United Nations and national security adviser to President Barack Obama, joined the streaming service’s board in March of 2018.

It unifies all digital and streaming inventory to give local customers more targeted reach and scale. Premium opportunities across Peacock and Apple News are now open to all marketers.

The U.S. and states cases against the social network are far from a slam dunk because the standards of proof are formidable.

Some big-budget movies will first go to theaters. Other offerings will debut online. All will ultimately strengthen Disney+.

After last spring’s upfront events were canceled because of the coronavirus, many wondered what their future would be. Most of the events were redone as digital gatherings. In the first announcement about the 2020-21 TV season, the NewFronts, featuring digital video, will be held by livestream the week of May 3, closer than ever to the broadcast network upfronts, traditionally scheduled for right after Mother’s Day.

WarneMedia parent AT&T is selling its Crunchyroll anime business to Funimation Global Group — a venture of Sony Pictures Entertainment and Sony Music Entertainment, for $1.175 billion in cash. Fast-growing Crunchyroll is a premier anime direct-to-consumer service within AT&T’s WarnerMedia segment with over 3 million SVOD subscribers. It serves 90 million registered users across more than 200 countries and territories offering AVOD, mobile games, manga, events merchandise and distribution.

The antitrust lawsuits were announced by the Federal Trade Commission and New York Attorney General Letitia James.

The livestreaming site announced new guidelines after contending with claims that its streamers were too easily abused.

The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their digital video ads, instead of having to use separate measurement tags for each platform.

A new initiative kicks off with a NATPE V-Fronts session Dec. 15 and will continue throughout 2021 including NATPE Virtual Miami in January. The association will also form an MVPD committee led by industry executives.

Sharri Berg named president of new AVOD platform, Fox Weather, in addition to her duties as COO of Fox Television Stations. The new service will debut in 3Q 2021.

The filings from more than 40 attorneys general and the U.S. government will allege the tech giant engaged in unlawful tactics to buy or kill off its rivals and solidify its dominance in social networking.

The town is mad about the studio’s decision to put movies on HBO Max and in theaters at the same time. But with a telecom giant running an entertainment company, things were bound to get weird.

Peacock, NBCUniversal’s ad-supported streaming service, now has more than 26 million sign-ups. That number is up from the nearly 22 million sign-ups NBCU announced in October and the 15 million the company reported in September.