The move, announced Tuesday, essentially kills “the option to sell the content of individual channels to paying subscribers,” though viewers weren’t much interested in the model and it has been usurped by other monetization channels like the subscription service YouTube Red. The Google-owned platform also said Tuesday that it’s expanding its sponsorship model.
AP’s Andy Carvin, Quartz’s John Keefe, The E.W. Scripps Co.’s Rob McCracken and GateHouse Media’s Penny Riordan will look at how social platforms, bots and voice-enabled technologies are building audience engagement and loyalty among cord-cutting millennials at TVNewsCheck’s sixth annual NewsTECH Forum on Dec. 11-12.
Tegna-owned KVUE is the market’s social media leader in Austin, Tex. according to Shareablee data with nearly 3 million actions in the last six months. Its marketing director says with its cross-generational draw, “Facebook is the best opportunity that any marketer has ever had before.”
The platform is facing questions from lawmakers and others looking to rein in its enormous power, and speculation is high that its top execs, including CEO Mark Zuckerberg, could be called to testify before Congress. New regulations could be in the cards for the company.
Comcast’s streaming platform Watchable launched two years ago with original programming from a slate of estimable producers and digital publishers. Now OTT’s crowded elevator has pushed Comcast out of the original content business, and the company is mulling killing off the service altogether given its small viewership.
A new Google survey of over 900 journalists in North America and Europe found 42% of journalists use data to tell stories twice or more per week; 51% of all news organizations now have dedicated data journalists; and 33% of journalists use data for political stories.