Digital media companies that survived the pandemic are now rushing to join forces as they scramble to battle the tech giants for ad dollars.
The streaming giant borrowed over $16 billion in less than a decade as it built out its content library. The strategy prompted criticism that the company was unsustainable.
The subscriber milestone highlighted Netflix’s fourth-quarter results released Tuesday. The service added another 8.5 million subscribers during the October-December period to cap Netflix’s biggest year since its inception as a DVD-by-mail service in 1997. Netflix’s stock surged by nearly 9% in extended trading after the latest subscriber numbers came out.
The company had added to its workforce to help with its coverage of the 2020 election, and with the election over the company is adjusting its staffing to account for the less intense news cycle.
That day is when the rebranded streaming service will go live in the U.S. and Latin America, with planned launches for the Nordics on March 25 and in Australia in mid-2021. Canada’s version of CBS All Access will also be rebranded to Paramount+ on March 4 and “an expanded offering will be available later in the year.”
Hosted by WNBC New York Digital Reporter Kay Angrum and produced by WNBC, LX News New York gives Tri-State audiences a daily roundup of the news and community stories happening around them.
Parler CEO John Matze expects his controversial social network to get back online soon despite Amazon booting the app from its servers.
A new Deloitte report suggests more than 60% of people who dropped a streaming service did so after they watched the show or movie that got them to sign up.
Gannett Co., whose newspapers include USA Todayand 260 other dailies, set a goal of reaching 10 million paid digital subscriptions in the next five years. The move comes as the publishing industry faces an ongoing decline in advertising sales, decimating newsroom employment.
The iPhone giant has explored adding a paid audio product, a risky move given the proliferation of free, ad-supported programming.
AT&T’s HBO Max, which got off to a sputtering start, drew the largest share of new streaming subscribers in the fourth quarter, according to Kantar’s Entertainment on Demand Service. Kantar estimates that the number of SVOD subscriptions reached 233 million by the end of December, with the average home having 3.5 streaming video subscriptions, up from 3.1 at the start of 2020.
It is unclear how the president-elect will approach the Chinese tech industry.
The streaming service also announces its latest expansion, entering its 26th market, Madison, Wis., in time for the big Packers-Rams playoff game on Fox on Saturday.
TVNewsCheck‘s Michael Depp talks with Jonathan Beard, director of digital product development at Graham Media Group, about the group’s multi-app strategy in its markets, its “choose your view” livestream video innovations and mobile’s monetization prospects.
As streaming TV becomes the default viewing option for Americans, the makers of streaming devices are taking the place of cable operators as gatekeepers, deciding what streaming services will be available to viewers. Increasingly the gatekeepers include not only Roku and Amazon but smart TV makers such as Samsung. NBCUniversal is learning that the hard way as it battles to get its Peacock service onto Samsung TVs.
With AT&T and WarnerMedia anxious to goose subscriber growth, the deal that delivers the streaming service for $11.66 a month has been extended to March 1.
With the help of a de-aged and reanimated legendary Jedi, Disney Plus’ The Mandalorian finally triumphed over visual comfort food favorite, The Office. For the week of Dec. 14 — in which the season 2 finale of the Star Wars spinoff series delivered a healthy heap of fanservice in its surprise cameo and plot twist reveal — The Mandalorian blasted off to the top spot of Nielsen’s Top 10 programs list, edging out the mid-aughts workplace sitcom led by Steve Carell. This win marks the first time that a non-Netflix show landed at No. 1 on Nielsen’s streaming ranker.
As the historic events unfolded on Capitol Hill during the afternoon and evening of Jan. 6, people around the world tuned into news networks and social media to follow what was happening. The TV networks also harnessed social platforms such as YouTube to share breaking news, videos and more as the Capitol was thrown into chaos.
“I do not celebrate or feel pride in our having to ban @realDonaldTrump from Twitter,“ Twitter CEO Jack Dorsey wrote. But he added: ”I believe this was the right decision for Twitter.” Dorsey acknowledged that shows of strength like the Trump ban could set dangerous precedents, even calling them a sign of “failure.” Although not in so many words, Dorsey suggested that Twitter needs to find ways to avoid having to make such decisions in the first place.
Joe Mancini: To analyze critical audience data collected via their OTT services, media companies should call on “citizen data scientists” using powerful AI software to crunch data and isolate trends.
The Interactive Advertising Bureau this morning unveiled highlights of the agenda for its annual conference, which will be held virtually March 8-12, and which will feature speakers such as Dr. Anthony Fauci, Sen. Ron Wyden and WPP CEO Mark Read.
ViacomCBS and Dish Media said they began delivering addressable advertising impressions during live national broadcast network inventory using technology developed with Adcuratio Media.
A number of campaigns have run across Dish’s footprint in certain markets where CBS owns TV stations. The campaign’s target viewers at the household level via Dish set top boxes.
She is tapped to oversee the station group’s digital content teams as senior director and managing editor.