Syncbak, a global provider of live local broadcast streaming, announced the integration of adSync, the company’s dynamic ad insertion technology with MarketSync, its OTT syndication marketplace. “Clearly, free ad-supported is the next great wave in OTT,” said Jack Perry, founder of Syncbak. “Now, not only can we pair content providers with a partner station in […]
Last month, NBCUniversal Owned Television Stations unveiled a complete revamp of its digital platforms with a home-grown new CMS and a fresh UX for all screens. As its architects explain, the results dramatically streamline workflow for newsrooms and give consumers and advertisers a richer experience.
Capitol Broadcasting’s NBC affiliate in Raleigh, N.C. (DMA 27) today announced that its WRAL News app, “the first mobile app from a local U.S. TV station, has been completely rebuilt and redesigned to give users more control over the content that is most important to them.” The new app puts users in the driver’s seat […]
New jobs posted to TVNewsCheck’s Media Job Center include openings for a sports director in Madison, Wis.; a news producer in Richmond, Va.; a digital content manager on Maryland’s Delmarva Peninsula; and an anchor/reporter in Wichita, Kan.
Last May, YouTube made a major shift with its original programming strategy, putting all of its original shows free in front of its paywall and streaming them with advertising. Less than a year later, the platform has plans to double its original output this year while continuing to offer both ad-supported (free) and ad-free (subscription) options.
The effort by TV signal streamer Locast.com to raise $500,000 to fight a lawsuit filed by the broadcast networks has so far raised only a fraction of its goal. Almost a a month in, Locast’s gofundme page has raised only $10,948, and only about $1,000 in the past 10 days.
The Media Rating Council today revoked accreditation for measurement services from Extreme Reach, Hulu and Protected Media, and denied accreditation for a service from DoubleVerify. It also granted accreditation for services from C3 Metrics, Hulu and Flashtalking.
Fresh off seven seasons of HBO stalwart Veep, she has signed a sweeping overall deal with the tech giant and streaming platform. Under the multiple-year agreement — which should be seen as a massive “get” for Apple video heads Zack Van Amburg and Jamie Erlicht — the Emmy-winning actress will develop new projects exclusively for Apple — as both an executive producer and star.
Netflix CEO Reed Hastings today officially opened Netflix’s vast new French headquarters in the center of Paris. Currently home to 40 employees in film, TV and marketing, and with ample space for at least 100 more, the shiny new space is a major sign of intent for the streamer in one of Europe’s most important — and heavily regulated — markets.
Google’s parent company becomes the fourth tech company — after Apple, Amazon and Microsoft — to reach the market milestone.
At about the same time that Chief Justice John Roberts was being sworn in to preside over the Senate impeachment trial of Donald Trump, a pair of legislators, one a current and one a former House impeachment manager, were introducing a bill that would make the default setting that “real time or near-real time [access] on the internet,” either audio or video, of all appeals courts, including the highest court in the land, would be allowed.
Four years after it launches, first to some Comcast subscribers in April and then nationally by July, the service will be bringing in $2.5 billion in revenue and breaking even. There will be 30 million to 35 million “active users” by that point, the company said.
Comcast confirmed plans to launch a global news platform with Sky News at the launch of its highly anticipated streaming offering Peacock. Variety understands that the new channel will be a brand new service that exists independent of Sky News and NBC News, with bases likely to be set up in London and New York and a team of journalists around the world. The new venture, which is as yet untitled, could contend with the likes of CNN and Bloomberg.
Expected to launch in April 2020, the ad-supported platform will feature library content (The Office) and scripted originals (a new Battlestar Galactica) as well as originals from the media giant’s portfolio, including Bravo and E!.
NBCUniversal on Thursday afternoon revealed details of its plan for new streaming service Peacock that differ from other streaming services. Networks typically offer free access to TV episodes the day after their broadcasts through their own apps and Hulu. Peacock will offer next-day access to first-year shows for free. For returning shows, it will be part of a premium offering that costs $5 with ads and $10 without.
Hulu is preparing to roll out new forms of advertising this year — one which will allow viewers to have more say in the ads that play, and another that lets the viewer engage with the brand in question, either by getting information sent directly to their mobile phone or by using QR codes. In later months, It is also considering digital product insertion to enhance the ad opportunities within its own original programming.
Netflix will spend $17.3 billion on content in 2020, according to a new forecast by Dan Salmon, an analyst with BMO Capital Markets. The company spent a bit more than $15 billion in 2019. Salmon sees the tally rising past $26 billion by 2026.
A majority of marketers are using forms of advanced TV advertising to reach target audiences, according to a new survey for Comcast’s ad tech company FreeWheel conducted by Advertiser Perceptions. The survey of about 300 marketers and agencies found that 66% of respondents have bought advertising on over-the-top or connected TV.
Entertainment Studios has named Natasha Alford the vice president of digital content for TheGrio digital network platform. In her new position, Alford will continue to be based at the Entertainment Studios offices in New York. Alford’s writing and on-air commentary has appeared on TheGrio for four years during her tenure as deputy editor, as well as numerous other outlets from The New […]
Comcast Corp. will reveal details today of Peacock, its belated entry into the streaming wars, as it harnesses its NBCUniversal library and invests in new content in an effort to capture viewers abandoning cable TV.
House Energy & Commerce Committee ranking member Greg Walden (R-Ore.) signaled Wednesday that the government needs to start looking at the employment and ownership diversity of over-the-top content providers.
Building on the HBO Max feature Let Them All Talk, Steven Soderbergh will create and develop new projects for the streamer and HBO itself. Warner Bros. will also have a first-look option on all of his films.
Further illustrating the hot demand for the November debut of the Disney+ streaming service, mobile industry analytics firm Sensor Tower said the Disney+ mobile app was downloaded for iOS and Android devices around 31 million times in the fourth quarter.