In case you missed it, TVNewsCheck’s inaugural event brought together streaming executives for all the major news organizations forging a presence on OTT. Get up to speed here.
There are myriad ways streaming services disrupt traditional broadcast and cable television. Lumping cable in with broadcast (aka linear television) is itself a sea change since it was just 20 years ago that cable was the new kid on the block eating broadcast’s lunch.
Wolfe Research Managing Director Marci Ryvicker initiated coverage of Netflix on Thursday with an “outperform” rating and a $442 price target, adding that despite fears new streaming video offerings from top programmers could cut into its business, the SVOD pioneer should still dominate.
Google is making a push to expand augmented reality and interactive capabilities to its content and advertising offerings. The company, while slow to incorporate immersive ads, is testing 3D and YouTube live-stream display formats in DV360, its programmatic ad platform.
Ron Romines, the general manager of its properties in Albany, N.Y., is tapped to fill a newly created position overseeing Nexstar’s television and digital media operations in select markets.
Major League Baseball and YouTube on Wednesday released details of the first three matchups under their agreement to stream a package of 13 live games every week on the video-sharing website.