ATT’s Turner TV unit has parted ways with industry ad consortium OpenAP. “As our company has transformed, our advanced advertising strategy has evolved,” stated a WarnerMedia representative, regarding its Turner unit. “As a result, we are withdrawing from OpenAP.” After completing its deal to acquire Time Warner (now WarnerMedia), AT&T has pushed its own advanced advertising unit, Xandr.
A survey finds that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported service compared to a more expensive ad-free service.
The FCC’s Enforcement Bureau is taking aim at video set-top boxes, including those that stream content from the internet, over growing concerns about models being marketed and distributed that don’t meet commission requirements.
Scripps-owned Newsy has added five more bureaus and expanded beyond a collection of online and mobile news packages to an OTT channel and to 38 million cable homes. And while Newsy bills itself as a “next-generation news network” aimed at millennials, its distinctive approach has valuable lessons for local broadcasters striving to adapt to a changing competitive landscape.
Amazon said Thursday that YouTube will appear on Amazon’s Fire TV devices and smart TVs in the coming months, but did not give an exact date.
Gov. Andrew Cuomo announced Thursday that the San Jose, California-based entertainment video-streaming service will invest up to $100 million in the city.
The Weather Channel was knocked off the air Thursday morning by what it said was a malicious software attack on the network.
Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.