SpotX, a global video advertising and monetization platform, today announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow publishers using SpotX’s adapter to implement header bidding without commitment to any one supply-side platform or the use of proprietary wrappers. Allen Dove, chief technology […]
Now that Facebook has started to sell subscriptions to publishers’ videos, publishers hope that YouTube will follow suit. And the Google-owned video platform appears poised to do so, stretching its existing subscription product in a way that it could be used to supplement media companies’ standalone subscription-based streaming video services.
FTC Chairman Joe Simons, who is overseeing a tech task force, for the first time said he is prepared to break up major tech companies. He said this could be done by “unwinding” past mergers if the agency finds the companies are harming competition. Antitrust experts have argued for years that major tech companies buy startups to shut down their competition.
Media sales organization Katz Media Group and Transmit.Live, a live-stream marketplace signed an exclusive sales partnership under which Katz will be the exclusive sales representation partner of Transmit’s live premium inventory. The companies said: “This partnership brings premium live video inventory to a market where it’s in short supply.” With new split-screen ad formats, advertisers […]
Comscore will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DirecTV, Altice USA and Frontier. Xandr is AT&T’s advanced advertising and analytics company. The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint. “We are excited to have Comscore as our addressable measurement partner,” said Dan Rosenfeld, Xandr VP of data strategy. “We’ve relied […]
Discovery Inc. has partnered with localized digital advertising solutions company Gamut to offer premium local-market OTT inventory ad sales in the United States. Cox Media Group-owned Gamut will have access to premiere seasonal events airing across Discovery’s top-tier networks (no specific show titles available as yet).
FuboTV has expanded distribution of its new 24-hour sports network to Roku Channel. Roku said that it now has 30.5 million regular users of its OTT ecosystem, with many of them regularly tapping into the ad-supported Roku Channel.