ZypMedia, a programmatic OTT platform built for local advertisers to reach their audiences across all digital screens, strengthens its product and engineering team with the addition of Tushar Patel as […]
The agreement will let Tegna’s stations source Reddit’s hyperlocal content for their news broadcasts and digital properties.
Viasat Inc., a global communications company, and FuboTV, a sports and news-focused live TV streaming service, announced today a video streaming distribution and technology partnership that advances how content can be delivered […]
Twitter’s 4Q Users, Sales Top Expectations
Twitter early Thursday posted $1.01 billion in fourth-quarter revenue, beating Wall Street estimates in a crucial quarter that’s being heavily scrutinized after some glitches in its advertising products resulted in disappointing sales growth in the quarter before.
Radio’s digital ad revenue blasted through the billion-dollar plateau for the first time, now accounting for 10% of total advertising revenue for the industry, according to research released today by […]
In an effort to “modernize” the ad industry’s guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as “invalid traffic,” the Media Rating Council on Wednesday released a draft of a new version of guidelines it originally set in October 2015.
Smart TV manufacturer Vizio Inc. today announced the addition of Adam Bergman to its growing Vizio Ads team across the country. As vice president of ad sales, Bergman is responsible […]
Alphabet today announced that its Google Fiber ISP division will no longer offer TV service to new customers and will instead market virtual pay TV platform fuboTV.
Disney Plus Has 26.5M Subscribers
The company says it has 26.5 million Disney Plus subscribers as of Dec. 28, the end of its first fiscal quarter. The service launched in November, and Disney has positioned it as the future of the company as more people drop their cable subscriptions in favor of online video services like Netflix. The company’s broadcasting arm’s revenue rose 34% to $2.6 billion.
Every journalist needs to be on social media, especially Facebook and Twitter. It takes time to attract followers but the payoff is worth it in story ideas and an expanded audience for your work. So how do you get there?
TVSquared, a global provider of TV attribution, has launched platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and […]
ABC News’ streaming video news network is undergoing an overhaul of its programming strategy in an effort to differentiate it from all the other news content vying for viewers in an election year. By the end of 2020, producers of the service known as ABC News Live expect to stream each day 18 hours of live and original programming, a complete inversion of its current programming mix.
The spats between TV distributors and networks that grew out of the cable and satellite era are beginning to spill over into the streaming world. Consumers that cut the cord to avoid paying for expensive TV packages are going to be susceptible to some of the same problems, like programming blackouts, that they had with traditional television.
YouTube Reveals Rev For First Time: $15.1B
For the first time, Google on Monday revealed just how big of an advertising machine YouTube is. The company said that YouTube generated $15.1 billion in ad revenue in fiscal 2019, including $4.7 billion in the fourth quarter.
While overall the audience for Sunday’s Super Bowl appears to be up, Early Nielsen viewer data supplied by Fox reveals a bummer performance on the streaming side: fewer than 1.4 million viewers, the lowest total since 2016 and off significantly from the 2.6 million concurrent streams measured by Nielsen for 2019’s game.
Apple Inc.’s streaming video service has gained limited traction with consumers, and this could represent a cautious signal as the company moves away from hardware sales and toward services, according to Bernstein. Analyst Toni Sacconaghi estimated that fewer than 10 million consumers had opted for their free 12-month trial of Apple TV+, citing an analysis of the company’s first-quarter results.
The data doesn’t lie. As local TV news viewership has slowly but steadily declined, the local weather segment has endured as the most ‘must-see’ aspect of many local newscasts. Research by media consultants and by Pew Research shows that local weather is the most valued topic covered by local newscasts. It might be tempting to stop right there. Thanks for watching, goodnight. But it would be perilous to take this narrow view.
Further incorporating Hulu, the premium on-demand and live TV streaming service, into Walt Disney’s Direct-to-Consumer & International division has resulted in the departure of Randy Freer, Hulu’s CEO.
After learning of the plan to offer The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers to streaming customers prior to their broadcast airtimes, NBC affiliates have been in talks with the network and they say the two sides “are working toward a plan that is good for NBCU and provides affiliates the opportunity to meaningfully participate in this business.”
Shares of Roku tumbled 7% on Friday after the streaming video company told customers it was removing Fox channels from its platform ahead of Sunday’s Super Bowl broadcast.
Revenue is up at the site founded by Jonah Peretti, who says he is “open” to being “part of a larger company” as a top editor departs.
Netflix Chief Content Officer Ted Sarandos acknowledged the friction that kept Netflix’s 2019 awards contenders The Irishman and Marriage Story from securing a wide release despite strong creative pedigrees and critical buzz for both titles, but he indicated that it’s a matter of time before the industry adjusts to a new paradigm. After all, he noted, Netflix led the industry in Oscar nominations this year with 24 bids.
Imelda Staunton has been tapped to be the last actress to play Queen Elizabeth II. She will take the crown in the fifth season from Olivia Colman, who, in turn, succeeded Claire Foy.
In The Streaming Wars, Everyone Is Winning
Glancing at the data from the first heat of the great streaming wars, it appears that each of the major platforms is winning in their own way. This would seem to defy logic and conventional wisdom, but it tracks well with what some analysts had been projecting. While streaming has been getting tremendous hype in recent years, it’s still small compared to conventional television viewing. That means there is plenty of room for everyone to grow.