Four months after more than 250 brands pulled their advertising from YouTube because ads were appearing next to extremist content, the site’s top-spending marketers are running video ads again, according to new research from ad-sales software firm MediaRadar.
NBC News recently began production on Stay Tuned, a twice-daily newscast produced exclusively for users of the social media platform Snapchat. Young anchors Gadi Schwartz and Savannah Sellers tape their two-to-three minute programs in the Rockefeller Center studio belonging to the company where such innovations as color TV were developed. But making a newscast designed for a vertical screen of a mobile device did not require a technological breakthrough.
Two years ago, Comcast announced it would launch a live streaming service called Stream TV that would include your local network affiliates, and HBO, for just $15 a month. However, since that ballyhooed announcement, the cable operator has launched Stream in just two markets — Chicago and Boston. But now, Comcast says, Stream will finally go nationwide later this year, although it will carry the name, Xfinity Instant TV.
YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business. The site is offering major publishers who choose its backend video player the ability to control ad sales both on their sites and on YouTube, according to people familiar with the new offering. Additionally, YouTube is offering the player and its services for free, they said.
CBS Corp. and Imagine TV Studios have partnered on a new, four-year first-look and co-financing deal for scripted and unscripted television and long-form digital programming. Under the terms of the deal, Imagine will partner with CBS to produce programming for CBS TV, CBS All Access and Showtime. CBS’s platforms will get a first look at new Imagine series, with CBS’s studio arm, CBS Television Studios, serving as production partner and worldwide distributor for any shows produced under the deal. Imagine will retain distribution rights in certain Asian territories
Since the first tweet went over a decade ago, Twitter has become a universally known brand, and more importantly, a tool that has become an essential communications tool to millions across the globe. With that in mind, here’s a closer look at the state of journalism on Twitter in 2017.
Tribune Media Co. said Monday afternoon that it has sold the majority of its ownership stake in CareerBuilder, as Tegna completed the sale of CareerBuilder to an investor group led by investment funds managed by affiliates of Apollo Global Management and the Ontario Teachers’ Pension Plan Board. As a participant in the sale, Tribune Media will receive approximately $158 million in cash and will retain an approximate 7% ownership stake in CareerBuilder on a fully-diluted basis.