Digital

A survey finds that 72% of viewers recalled ads and 40% said they paused to learn more about a product or service. Fifty-four percent preferred a cheaper or free ad-supported service compared to a more expensive ad-free service.

The FCC’s Enforcement Bureau is taking aim at video set-top boxes, including those that stream content from the internet, over growing concerns about models being marketed and distributed that don’t meet commission requirements.

Scripps-owned Newsy has added five more bureaus and expanded beyond a collection of online and mobile news packages to an OTT channel and to 38 million cable homes. And while Newsy bills itself as a “next-generation news network” aimed at millennials, its distinctive approach has valuable lessons for local broadcasters striving to adapt to a changing competitive landscape.

Amazon said Thursday that YouTube will appear on Amazon’s Fire TV devices and smart TVs in the coming months, but did not give an exact date.

Gov. Andrew Cuomo announced Thursday that the San Jose, California-based entertainment video-streaming service will invest up to $100 million in the city.

The Weather Channel was knocked off the air Thursday morning by what it said was a malicious software attack on the network.

Creating an app to deliver unique content OTT is only a small part of the equation for local news. Stations moving into OTT need their target viewers to be able to find their apps on various platforms, and that can be tricky.

Netflix expects a $3.5 billion deficit in its free cash flow this year over the $3 billion previously estimated. In its earnings, the company also expects to add fewer subscribers than forecast, projecting a net addition of 5 million subs over Wall Street’s 6.09 million expectation.

The Alliance for Women in Media Foundation will honor Sandra Oh, Tisha Thompson, Rachel Maddow, Connie Britton, Elizabeth Perkins, Patricia Arquette, and Leah Remini among others on May 21 in Los Angeles. Local and student award winners will be honored at the Gracie Awards Luncheon on June 26 in New York.

The media landscape used to be straightforward: Content companies — studios — made stuff — TV shows and movies — and sold it to pay TV distributors, who sold it to consumers. Now things are up for grabs. To help sort this all out, Recpde created a diagram that organizes distributors, content companies and internet video companies by market cap — the value investors assign to the companies — and their main lines of business.

The pay channel said the 17.4 million viewers who watched Sunday’s episode either on TV or online represent a season-opening high for the fantasy saga. HBO Now also posted its biggest streaming night ever, the channel said Monday.

Hulu said Monday that AT&T sold its stake back to owners Disney and Comcast for $1.43 billion, valuing the unprofitable Hulu at $15 billion.

ABC Owned Television Stations Group President Wendy McMahon was recently honored for her excellence as a leader in local broadcasting. Here, she talks about that and her take on the state of the broadcasting industry.

Alex Piper is joining the YouTube Originals team as head of unscripted, North and South America, leaving Fox Broadcasting after five years. Piper takes over the job at YouTube from Ben Relles, who moved into a new role as YouTube’s head of innovation, overseeing interactive programming. Both Piper and Relles report to Susanne Daniels, global head of original content at YouTube.

The dream of cutting the cord on pricey cable TV services went something like this: Consumers could get what they wanted, when they wanted, while saving money because they wouldn’t be paying for expensive bundles of channels they never watched. Snip, save, enjoy. But this entertainment nirvana never actually arrived.

The NAB Show still features a mind-numbing sprawl of video cameras and booms and rigs, enough to overwhelm even the most rabid broadcast engineer. But NAB has truly evolved to become a gathering that now represents the present and future of media.

Netflix Inc. lost as much as $8 billion in market capitalization in a few minutes of trading Friday on Walt Disney Co.’s news of its upcoming — and cheaper — rival streaming service.

Spending a few minutes talking with WRBL Columbus, Ga., reporter Elizabeth White will remind you why you chose journalism as a profession. She’s the type of content creator who sees her job as a public service. That’s exactly what she provided March 3 in the hours after an EF-4 tornado tore through the eastern Alabama town of Beauregard.

Abbey Fernández is all over social media in the Bay Area. It’s not only part of her job description, but it’s also something she uses as a tool to help build her brand as a journalist. The bilingual Fernandez does it all for NBC O&O KNTV’s Synced In as well as a Spanish-language version on Telemundo KSTS, Conectados Contigo. She writes, shoots, edits, hosts and posts both shows every Monday, Wednesday and Friday on IGTV (Instagram TV), Instagram Stories and Twitter.

Disney Plus, has been in the works for more than year, but Thursday marked the first time that the longtime entertainment powerhouse has laid out plans for its attack on Netflix and a formidable cast of competitors, including Amazon, HBO Go and Showtime Anytime. The new service will cost $6.99 a month when it launches Nov. 12 in the U.S., with a full-year option of $69.99, or $5.83 a month.

Walmart Inc. said Thursday Polymorph’s technology will make advertising with the discounter easier for thousands of brands while delivering more relevant digital ads to consumers faster.