AdTheorent uses machine learning to deliver value for programmatic advertisers. Combined, the companies said they will become one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising.
Social media stars who’ve parlayed content niches into massive, cross-platform audiences will share their unique approaches to content creation in a panel at TVNewsCheck’s Programming Everywhere conference at the NAB Show on April 14. Register here.
The filing also warns shareholders that the former president’s involvement and stake in the company could put it at greater risk. (Christoph Dernbach/picture-alliance/dpa/AP Images)
NEW YORK (AP) — James Patterson is launching a true crime series on the streaming service Fox Nation. “Unsolved With James Patterson,” hosted by the million-selling author, premieres Monday and […]
Facebook “Watch” looked like a Netflix killer in 2017, but antitrust prosecutors claim it was shut down to protect advertising deals.
Exclusives
The Home Depot thinks that since retail media networks are growing so fast they’ve eclipsed TV advertising, they deserve as much respect as TV upfronts. So the Atlanta-based retailer organized an elaborate “Infront” event, taking the opportunity to rename its young network as Orange Apron Media. Previously called Retail Media+, the company also detailed ways in which it is trying to add value to ad products. While hundreds of retailers have crowded into the channel, Home Depot executives detailed ways it aims to stand out.
Warner Bros. Discovery’s branded content studio Courageous is helping game app Candy Crush promote its annual All Stars Tournament with custom videos featuring on-air talent.
Love Is Blind eclipsed Avatar: The Last Airbender to take No. 1 on the Nielsen streaming charts as Season 6 of the reality dating series started to heat up. From Feb. 19 to 25, Love Is Blind tallied 2.1 billion viewing minutes, which was slightly down from the week prior but enough to claim the top spot. This coincided with the release of the second batch of episodes in Season 6, which dropped on Netflix on Feb. 21.
On opening day Major League Baseball said it has taken over production and distribution of all local Colorado Rockies games this season, following the shutdown of AT&T SportsNet Rocky Mountain by Warner Bros. Discovery. DirecTV, Comcast’s Xfinity, Charter Communications’ Spectrum and Fubo have all set up channels where subscribers can watch Rockies games on Rockies.tv.
YouTube TV, the fast-growing virtual multichannel video programming distributor, is expected to post a profit for the first time in 2024, according to analyst Michael Nathanson of MoffettNathanson. Nathanson sees YouTube TV having operating income of $200 million in 2024, following a loss of $300 million in 2023. He sees net income continuing to rise, hitting $600 million in 2026.
Major League Baseball set up a DTC streaming platform for the team after its RSN went belly-up, but no local linear deals have emerged yet with the Rockies’ regular season starting Thursday night.
Missouri Attorney General Andrew Bailey has sued Media Matters in an attempt to protect Elon Musk and X from the nonprofit watchdog group’s investigations into hate speech on the social network. Bailey’s lawsuit claims that “Media Matters has used fraud to solicit donations from Missourians in order to trick advertisers into removing their advertisements from X, formerly Twitter, one of the last platforms dedicated to free speech in America.”
Walmart plans to redo and refile documents pertaining to antitrust issues regarding its proposed acquisition of Vizio. According to a filing with the Securities and Exchange Commission by Vizio, “following informal discussions with the Federal Trade Commission and the Department of Justice, Walmart notified the antitrust agencies that Walmart will voluntarily withdraw and refile the Hart-Scott-Rodino notification report form for the merger in order to give the antitrust agencies additional time to review the proposed transaction.”
Maryland Public Television has appointed Eleanor Hong as managing director, digital content & operations at the statewide public television network. MPT is the sixth largest in total revenue among the […]
Disney’s streaming bundle combining Hulu and Disney+ in one service officially launched Wednesday morning, ending a three-month beta period described by the company as a success. The “duo” plan, Hulu on Disney+, is priced $2 higher than each individual subscriptions alone. It follows in the the estimable footsteps of the three-service Disney Bundle first introduced in 2020, which also includes ESPN+. Unlike that ongoing offering, though, the two-service one is focused on streamlining the consumer experience and pooling the content of two large, established streaming players within a single outlet.
A privacy case against TikTok would add fuel to the bipartisan chorus of criticism directed at the company over its ties to China.
A search advertiser can’t proceed in court with claims that Google conspired with Apple to avoid competing in the search business, a federal judge has ruled. In a dismissal order, U.S. District Court Judge Pitts in the Northern District of California completely threw out the advertiser’s claims against Apple, and sent the claims against Google to arbitration because its contract with advertisers requires arbitration of disputes.
Former President Donald Trump’s ’s social media startup whipsawed in its first session as a publicly traded company, after the most high-profile blank-check deal in years added billions to his fortune — at least on paper. Shares of Trump Media & Technology Group Corp. jumped nearly 59% on Tuesday and briefly triggered a volatility-related trading halt before paring gains. The merger with Digital World Acquisition Corp. to take the unprofitable company behind Truth Social public caps an eye-popping meme stock run, and provides a potential windfall for Trump as he faces a mounting series of legal and financial woes.
Max has handed a straight-to-series order to The Pitt, a new medical drama starring and executive-produced by Noah Wyle. Fellow ER vets John Wells and R. Scott Gemmill are also on board as EPs. The Pitt, which has received a 15-episode order, is described as “a realistic examination of the challenges facing health care workers in today’s America as seen through the lens of the frontline heroes working in a modern-day hospital in Pittsburgh.”
The NFL is breaking new ground this season with a September game in Brazil, the first time a regular-season contest will take place in South America. The Week 1 game will be exclusively streamed on Peacock, giving NBCUniversal three stand-alone games in the first week of the season.
Anthem Sports & Entertainment said that it hired Greg Drebin as head of content and marketing for its AXS TV and HDNet Movies networks. Drebin, most recently EVP of worldwide marketing, publicity and research at Twentieth Century Fox Television Distribution, will look to expand viewership and improve the demographics of the two channels.
The Cox Media Group veteran will succeed the retiring Ray Carter at the group’s Atlanta ABC affiliate.
