Producing and broadcasting live TV over IP brings new operational challenges as well as opportunities, according to a group of technology executives who gathered for a roundtable discussion about virtualizing workflows. The group agreed that the industry is moving toward IP infrastructures that leverage commodity hardware and networking, embrace virtualization and provide a path to cloud deployment while leveraging existing infrastructure to lower cost and provide greater coverage and accessibility. Participants included Del Parks, SVP and CTO, Sinclair Broadcast Group; Bruce MacCormack, executive architect of media asset management and workflow transformation at CBC/Radio-Canada,and Dave Siegler, VP technical operations, Cox Media Group.
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