Chief among the concerns of affiliates at the broadcast networks’ upfront presentations last week was what was being slotted at 10 p.m. (or 9 for the Fox affils). Having hits there makes a world of difference in the local news ratings that follow. One of ABC’s aspiring 10 o’clock newcomers for fall is Designated Survivor starring Kiefer Sutherland (above).
A strong performing lead-in to local late news is crucial to stations’ success. This fall, there are big changes, including the NFL, coming at 10 o’clock.
Stations and networks gathered in Las Vegas are looking for new and better ways to reach the key adults 25-54 demo. And a big part of that is the 10 o’clock hour that can drive viewers to a station’s late news.
Media buyers study the upcoming season’s schedules and see CBS continuing to win the final hour of primetime. In addition, Fox affiliates should get a nice lead-in boost for their 10 o’clock local newscasts from the highly-anticipated X-Factor at 9. Here is a night-by-night rundown.
For the past several years, many broadcast network executives have looked at the ratings for their 10 p.m. shows and lamented that it has become impossible to build a true, breakout hit at that hour anymore.