MEDIA ECONOMY

Outlook For The 2012 Elections: Chaos

If the 2010 political season seemed a nightmare for media buyers and advertisers, just wait until 2012 and the presidential election. Spending will surely be up from this election, which will come in at a record $2.7 billion to $2.8 billion when all the data is in, and the effect will be to put an even tighter squeeze on TV ad inventory in those last two months before voters go to the polls.