Nielsen says the duration of TV commercials is increasingly growing shorter. In the first half of 2017, 36% of all TV commercials were 15 seconds in length versus 34% for all of 2016, 30% for 2015 and 29% in 2014.
The Argument For Better Short-Form Ads
The 15-second TV ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors. Advertisers must now explore this new frontier further to make short-form ads more effective, regardless of the platform.
The Case For More Effective Short-Form Ads
The 15-second ad is already “the new black,” but it has yet to achieve the same level of audience engagement as its 30-second and one-minute predecessors. Advertisers must now explore this new frontier further to make short-form ads more effective, regardless of the platform.
