Discounting Political, ’11 Spot Rev To Rise 4%
According to TVNewsCheck‘s exclusive survey of sales execs and media prognosticators, total TV spot revenue will drop 6% compared to last year, but when the biennial political dollars are factored out, so-called core spot will grow 4%, up on one percentage point from our original forecast last September. A stand-out first quarter is responsible for the core improvement. But the Japanese crises’ effect on the auto category is cause for concern.
Discounting Political, ’11 Spot Rev To Rise 4%
According to TVNewsCheck‘s exclusive survey of sales execs and media prognosticators, total TV spot revenue will drop 6% compared to last year, but when the biennial political dollars are factored out, so-called core spot will grow 4%, up on one percentage point from our original forecast last September. A stand-out first quarter is responsible for the core improvement. But the Japanese crises’ effect on the auto category is cause for concern.
