The president’s re-election campaign is inquiring about rates in key states, sources say.
Next year, White House and congressional candidates will flood television and other media with campaign messages as the 2012 election shapes up as the most expensive in history. Democrats and Republicans are already squeezing contributors because spending will soar as this is the first election in more than a decade without limits on corporate and union contributions. TV stations will benefit most: In 2010 about 75% of ad budgets went to broadcast TV vs. 7.9% for cable and 4.3% for Web destinations, according to PQ Media. But a lot could change this time out. Here are some of the key questions.