The Digital Challenge That Is London 2012

Viewers will expect digital and social media elements in ad campaigns that will keep them engaged after the Games are over. Al Diguido, former CEO of the Zeta Interactive agency, talks about why Olympic fans are so digitally engaged, what advertisers’ biggest challenges will be, and how they’re already engaging people on social media.

NBCU To Carry 5,535 Hours Of Olympics

Bravo will be the home of tennis, CNBC will get boxing and a partnership with Panasonic will make 242 hours of summer games footage available in 3D.

NBCU Plans Cross-Platform Olympics Study

The company partners with Google and comScore to explore new methods of single-source, cross-platform video measurement.