NBCUniversal’s top researcher Alan Wurtzel said there was considerable worry that making all Olympic events available live online this summer would cannibalize primetime TV viewing, but ample evidence emerged indicating the streaming was an add-on.
NBC’s Olympics was the biggest winner of all, up 12 percent over 2008. Other successes: Gordon Ramsay, Big Bang reruns. Losers: New shows.
Without the Olympics, it would have been close. But with bigger-than-expected viewership for last month’s Games, NBC will cruise to its second straight summer victory over Fox. NBC is averaging a 2.8 adults 18-49 rating this summer, measured from May 24 to Sept. 9, up 65% over last summer’s 1.7.
There were a lot of lessions learned from the London Games, including that Olympic viewing had very interesting patterns at the local level. It was easily the most talked about topic on social media during its two weeks, reinforcing the evidence that TV content is the most social topic. People not only voraciously watched on television, but also inundated social media with what they were watching. People crave a shared experience, and television is the biggest one that there is, especially when it’s something we all rally around, like the Olympics.
Gannett, with its slew of NBC stations benefiting from Olympic ad sales, took out a full-page ad in its own USA Today newspaper Monday congratulating NBC on its strong ratings and other accolades during the London Games. “Extraordinary storytelling … Innovative viewer engagement … Record-setting broadcasts,” the ad read, saying “from your friends at Gannett.”
Boosted by Mexico’s run in men’s soccer, NBCUniversal’s Spanish-language network, Telemundo, scored viewership records for Olympics coverage. Telemundo said Monday that 22.5 million viewers watched a portion of its coverage of the London Olympics over the 17 days.
NBC finished its London Olympics on another high note — beating the Closing Ceremonies ratings compared to the Beijing Games four years ago. NBC took in a big Nielsen preliminary 9.1 rating/23 share between 8:30 p.m. and 11 p.m. for the XXX Olympics Closing Ceremony. The network recorded 30.6 million viewers on the 17th day of the big quadrennial event, just a bit under its 31.1 million average over 16 prime-time nights. This bests the Beijing Games by 12%.
Through Saturday night, NBC was averaging 31.1 million total viewers from 9 p.m. to 11:25 p.m., according to Nielsen, up 12% over the first 16 nights of the Beijing Games, which averaged 27.7 million. London remained on pace for the second-best viewership since the 1976 Games and the best viewership for a non-U.S. hosted event in 36 years.
Chyron provided 10 HyperX³·¹ on-air graphics playout systems to NBC Olympics during its production of the 2012 London Olympic Games. “In our operation, there’s no room for error, and every second counts. The centralized asset storage capability powered by Chyron’s HyperX³·¹ and Apple®’s Xsan 2 is a tremendous time-saver, enabling our operators to instantly access […]
As the final weekend of the London Olympic Games approaches, Alan Wurtzel, president of research and media development at NBCUniversal, talks about how the London games have done so far, and revealed some of the more surprising research findings
The group owner says it has the top three stations in primetime viewership of the games in the adults 25-54 demo and its NBC affils also comprise four of the top five and six of the top 10.
Americans who say they are watching the Olympics “a lot” are most likely to want the most popular events televised both live during the day as they happen and on tape delay in the evening. Seven in 10 (71%) of these Americans want the most popular events televised live and on tape delay, as do a majority (57%) of those who are watching a little of the games and 43% of those who aren’t watching at all.
Olympics coverage thoroughly dominated television last week, as expected. Its ratings were better than NBC expected and turned what was anticipated to be a money-losing event into one that will break even or perhaps finish in the black.
Nothing has helped the recently flagging fortunes of NBC News like the injection of large audiences after coverage of the Olympics on the network this summer. NBC Nightly News with Brian Williams is the latest example.
NBC has vigorously promoted its fall schedule during the network’s exclusive Summer Games broadcasts. But it’s awarded a preview opportunity to just two comedies: Go On, starring Matthew Perry, and Animal Practice, featuring the monkey Crystal and assorted humans.
Television remains far-and-away the leading platform for Olympic coverage; 73% say they have watched coverage on television. Still, 17% say they have watched online or digitally and 12% report they have followed Olympic coverage on social networking sites like Facebook or Twitter.
NBC Olympics operations and facilities at the IBC in London look and feel very similar to its operations in both Vancouver and Beijing. But underneath the hood, one will find a variety of new technologies that have helped the network make the move to completely file-based operations.
NBC has been slammed by viewers and media pundits for its coverage of the London Olympics, but Madison Avenue wouldn’t change a thing. Especially not the tape delay. The first five nights of the games averaged 35.6 million viewers, the most for any Summer Olympics outside the U.S. since Montreal in 1976. That’s significantly better than even NBC parent Comcast had expected.
NBC has been posting big digital video usage results from the London Olympics versus the Beijing Games four years ago. The network has seen nearly a 200% rise in total video streamed to 75 million, with over a 300% rise in live streams to 34 million.
The company says its KUSA Denver and KARE Minneapolis averaged a 51 and 49 share, respectively, among adults 25-54 during the first six nights of primetime coverage. In addition, it says all top-25 market Gannett NBC affils ranked in top 10.
In the Saturday Night Live studio made famous by Dan Aykroyd, Chevy Chase and Tina Fey, NBC has crammed 11 portable play-by-play booths, a control room and 50 flat-screen computer workstations. “It’s all hands on deck over the 17 days,” says Rick Cordella, SVP of digital media at the NBC Sports Group.
“We’re way ahead of where we thought we would be,” NBCUniversal chief Steve Burke tells analysts. “Given the trends we stand to make money on future Olympics,” he adds.
NBC’s London Olympics coverage is now four for four, as in four nights of increased ratings over 2008. Monday night’s primetime coverage, including the men’s gymnastics team finals and Missy Franklin’s 100-meter backstroke victory, averaged 31.6 million total viewers from 8 p.m. to 11:23 p.m. It was the most-watched first Monday of a non-U.S.-hosted Summer Olympics since 1976, and it marked the fourth straight night that the games drew 31 million viewers or more.
NBC, which has endured withering criticism online for its decision not to broadcast Olympic events live, mistakenly showed a preview of a Today show segment about Missy Franklin and her winning sprint in the 100 meter backstroke before televising the actual race on Monday night.
Despite all the agita over NBC’s coverage of the 2012 London Olympic Games, fans continue to tune in to the primetime broadcasts in record numbers.
The online Twitter complaints at #nbcfail focused Saturday on NBC’s decision to air the marquee swimming event won by American Ryan Lochte on tape delay in primetime, and Friday on the network not streaming the opening ceremony online. Sunday’s critics started early: people wondering why the U.S. men’s basketball team’s opening game aired on a cable network while women’s cycling was shown on NBC.
Critics suggest that much of NBC News’s coverage is driven not by newsworthiness, but by corporate synergy, in which the news division generates stories to heighten interest in the primetime Olympic telecasts.
The recent consolidation of NBC News digital properties on NBCNews.com has created a new “multiplatform news organization,” according to the company’s digital chief Vivian Schiller, and that will be on display as NBC News covers the the London 2012 Olympics. View video here.
BBC, NHK and OBS will test Super Hi-Vision during the Olympics opening and closing ceremonies and select events.
Dave Mazza, the engineer-in-chief for NBC Olympics, has spent the last three months overseeing the installation of the network’s control rooms and servers at the International Broadcast Center. His staff has nearly 100 distinct video feeds going to the US (roughly 325 hours’ worth of video a day), the most ever for an Olympics, all destined for the main NBC network and a panoply of cable channels and websites.
NBC is linking up with Storify, the social-media “story creator”, to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC’s 10 owned TV station websites.
NBC Universal today said its ad-dollar take for the Olympics has reached $1 billion, about $150 million more than its total take for the 2008 Beijing Games. The media company said it has secured about $50 million in advertising orders since stating a few weeks ago that its Olympics sales had reached around $950 million.
Could Mitt Romney really be ceding a big Olympics stage to President Obama? In a deal with NBCUniversal, the Obama campaign has placed a $6 million national Olympics ad buy comprising running a primetime spot 15 straight nights on NBC, beginning Friday during the Opening Ceremony.
NEW YORK (AP) — NBC Sports anchor Bob Costas says he plans his own on-air commemoration this week of Israelis killed in Munich 40 years ago despite the refusal of Olympic authorities to do so during Friday’s opening ceremony for the London Game.A bid to honor the athletes and coaches killed by Palestinian gunmen during […]
Among the coverage slotted by NBC’s New York flagship are live reports from London by station sportscaster Bruce Beck and reporter Katy Tur and a special program, The Olympic Zone, to be hosted by David Ushery.
As athletes parade into London’s Olympic Stadium this Friday, Twitter Inc.’s Olympic hopes will play out in a spartan office in Boulder, Colo. There, a handful of people will spend 20 hours a day to help corral millions of Twitter messages from Olympic athletes, their families, fans and NBC television personalities into a single page on Twitter.com. NBC will promote the website with on-air promotions and links to athlete interviews or video clips.