NEW YORK (AP) — The E! Entertainment network didn’t have to look hard to find a Kardashian connection for its upcoming Olympics coverage. “Keeping Up With the Kardashians” family patriarch […]
A multi-platform approach to covering the games will include more than 25 reporters, editors, producers and photographers, more than twice as many that covered the Beijing 2008 Olympic Games.
Viewers of NBC’s coverage will be encouraged to talk about the Games on Facebook, and Facebook users will be reminded to watch the coverage on NBC.
With exactly one month to go before the Opening Ceremonies of the London 2012 Summer Olympic Games, NBC is on track to book nearly $1 billion in ad sales revenue for the 17-day event. Seth Winter, NBC Sports Group EVP of sales and sales marketing, said yesterday that NBC was, for all intents and purposes, sold out of its available inventory, although he noted that the network always holds back some contingency time.
For the first time, the network plans to show every event live in some form — even if it’s just raw video streaming online. But the primetime broadcasts will still use that traditional formula of human-interest features and taped competition. Today‘s Jim Bell is tapped to be executive producer of the games.
Exclusives
NBC briefly tore down the digital wall protecting its Olympics coverage on Thursday and permitted consumers without a pay TV subscription to watch live online a race starring American swimmers Michael Phelps and Ryan Lochte. The move was aimed at appeasing critics of NBC’s strategy of delaying broadcasts of major Olympics events for primetime or requiring a cable subscription for online streaming — and could foreshadow how the network might handle its coverage of future Games.
