TVNEWCHECK ANNUAL FORECAST
2013 Spot TV: Total Down 7.8%, Core Up 4%
According to broadcasters, reps and analysts surveyed by TVNewsCheck, the revenue driver at TV stations next year will be automotive, which our survey participants say will be up around 8%. In addition, core advertising displaced this year by political advertising will return. The big difference in 2013, of course, will be that dropoff in political ad money following this year’s elections. But while the category will be like a “desert” compared to this year, there may be an unusually large amount of issue advertising in the first quarter as the government grapples with budget and tax issues.
