Snickers is coming back to celebrate the 10th anniversary of the candy bar’s “You’re Not You When You’re Hungry” campaign, after sitting out last season.
Anti-abortion crusader and would-be Democratic candidate for president Randall Terry expects the FCC to decide as soon as today if TV stations must run his graphic ads — featuring aborted fetuses — during Sunday’s Super Bowl.
Advertisers placed many Super Bowl spots on YouTube or social media well ahead of the game, hoping to start a conversation and generate follow-up interest.
Five days before Super Bowl XLVI, the lineup of advertisers is being firmed up with the news on Tuesday that the video-streaming site Hulu will be buying commercial time.
Current reports suggest TV advertisers are paying anywhere from 13% to 29% price increase for a TV commercial in the upcoming Super Bowl versus a year ago. Prices are ranging from $3.5 million to $4.0 million for this year’s game, which will be telecast this Sunday on NBC. According to Nielsen, the average price for a commercial in last year’s game was $3.1 million. For advertisers, the Super Bowl is exposure to the biggest viewed TV show of the year.
Exclusives
Bet you didn’t think you’d see H&M in the Super Bowl ad lineup. The retailer has announced its first ad in the game, intended to introduce the David Beckham Bodywear collection.
NBC Universal has sold out of commercial time during the upcoming Super Bowl and expects to sell out its online inventory for the digital stream, a testament to the power of one of media’s oldest pieces of content at a time when new technology is undermining other traditional TV offerings.
Yogurt marketer Dannon said it will join the roster of Super Bowl advertisers, becoming a first-time participant in the big game. The spot will air during the third quarter, when costs may be lower, though there is no indication that NBC has had any trouble filling its allotment.
The Korean automaker is working on a 60-second spot that will run right before kickoff, as well as two ads on the pregame show and two during the first and third quarters of the game.
With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory. Such is the strength of the market that NBC is guaranteed to smash all previous pricing records for the game. While Fox commanded $3 million per spot a year ago, NBC has raised the bar to as high as $3.5 million a pop.
Century 21, which two years ago pulled all national TV advertising, is returning to the air — and in a big way — with a 2012 Super Bowl ad and sponsorship of a pregame show on NBC.
