TVNEWSCHECK ANNUAL SPOT FORECAST
2014 Spot TV: Total Up 11%, Core Up 2.6%
According to broadcasters, reps and analysts surveyed by TVNewsCheck, most of spot’s growth next year will come from political advertising from campaigns and advocacy groups. That money will be more evenly disbursed than it was in the presidential election year of 2012, when it was concentrated in 10 battleground states. Next year will see 30 Senate and 30 gubernatorial races. In addition, advertising related to Obamacare will add $1 billion to the top lines of broadcasters over the next two years. Driving core growth will be auto, which is predicted to rise 5.8% compared to 2013.
