Across all its platforms, Univision Digital said it had more than 27.5 million uniques during the global soccer competition. It had 25 of its highest trafficked days during the games, reaching the apex with 10.3 million visits on June 23. Univision reported 73 million digital livestreams during the Brazilian matches, or about 15 Super Bowls worth of livestreams. People tuned into more than 43 million hours of live viewing on WatchESPN, and it averaged 892,000 viewers per match.
The Germany-Argentina final averaged 26.5 million total viewers on ABC/ESPN and Univision, becoming the most-watched men’s championship game in the U.S. and wrapping a big tourney.
WENY Cuts World Cup For Tornado Warning
Some World Cup fans in areas of New York and Pennsylvania were irate at the Elmira, N.Y., ABC affiliate Sunday for cutting into the last few minutes of the World Cup final to cover a tornado warning.
The World Cup has been a record-breaking event for Univision, which has dominated its TV rivals in several of America’s largest cities — Los Angeles, Miami and Houston. It even won the New York market for some games. The unprecedented exposure that it has received from the World Cup could not have come at a better time for Univision, which is exploring the possibility of a deal in the middle of a flurry of big media industry mergers.
Exclusives
Univision has benefited from increased female viewership for World Cup games after a series of ads emphasized the soccer players’ manly qualities.
The United States was bounced from the World Cup Tuesday, but not before setting one last record for ESPN. The Americans’ exciting 2-1 overtime loss to Belgium drew the biggest rating for a soccer game in network history. The contest averaged a 9.6 household rating, according to Nielsen overnights, which is also the best rating ever for a World Cup game on ESPN.
Sunday’s Mexico-Netherlands game averages 10.4 million total viewers, becoming the most-watched program in Spanish-language TV history.
RIO DE JANEIRO (AP) — Nervous Brazilian soccer fans took to Twitter to breathe a collective sigh of relief as the final, tension-filled moments of a penalty shootout against Chile […]
With an audience of 25 million viewers for Sunday’s game between the United States and Portugal, the World Cup is entering elite territory as a sports property on American television. Ratings for the game were the highest for any soccer game telecast in America and reached more viewers than events like the NBA finals or the World Series.
Though Major League Soccer and other professional leagues have yet to gain ratings traction in the United States, the World Cup has firmly established itself as one of the biggest events of the summer. Its TV viewership compares to the recently ended NBA finals, and digitally it’s fast becoming one of the biggest events in internet history, both in the U.S. and around the world. Here’s a rundown of the impressive media usage for the World Cup one week into play.
Nielsen said 9.5 million people in the U.S. watched Brazil’s tournament-opening victory over Croatia, compared to the 8.8 million who saw Mexico take on South Africa in 2010’s first game.
The world’s largest sporting event kicks off today, All 64 soccer matches will air in English in the United States on ESPN, ESPN2 or ABC. Univision and its associated networks — UniMas, Galavision and Univision Deportes — will broadcast the games in Spanish. Here are some media questions and answers heading into the World Cup.
American advertisers are jumping on the World Cup bandwagon, attracted both by changing demographics and by the nature of event programming, where viewers are less likely to skip commercials.
