Advertisers’ Fall TV Excitement Now Anxiety

As advertisers consider the best ways to spend their money, the excitement that once greeted the beginning of the fall television season has given way to anxiety given the challenges of the current TV landscape. Yet, advertisers have still poured billions of dollars into the fall TV season, which begins in earnest this week with a flood of new programming.

NBC Struggling To Create A Hit Lineup

While CBS, ABC and Fox have launched successful shows, NBC hasn’t had a hit in two years. The network, in turn, is launching 14 new series, more than any other network, as it tries to create a successful slate of programming.