TVNEWSCHECK ANNUAL FORECAST
Spot TV 2016: Total Up 13.5%, Core Up 2%
With billions of political dollars coming their way, TV stations’ spot revenue will grow 13.5% next year, according to TVNewsCheck‘s annual survey. The gain would be much greater if stations could only figure out how to get more than 2% growth from all their other ad categories.
Spot TV advertising is expected to see much slower growth than the 3.6% per year forecast for the overall U.S. media economy over the next three years, according to a new report from ZenithOptimedia. It predicts spot TV will be up 1.5% this year, 3% next year and flat in 2017.
