Ramping up to reach toddlers’ money-spending moms and dads, rivals to perennial favorites like Nickelodeon and Cartoon Network are making new bids to grab young viewers’ attention. Kids are being harvested to lure advertiser interest as part of the annual upfront market, where $800 million in advance ad commitments from toy-makers, movie studios and other kid-oriented advertisers is at stake.
2016 upfront
April 23, 2024
Editor on Duty: Mark K. Miller
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