T-Mobile, which last month used the six-second format to promote its hurricane relief efforts during Fox’s coverage of the World Series, said results suggest that the short-form spots boosted viewer engagement metrics such as brand recall, likability and message recall.
The Houston Astros’ extra-innings win over the Los Angeles Dodgers in game five of the World Series Sunday night averaged a 12.8 household rating, according to Nielsen metered-market numbers. That was down slightly from game five of last year’s record-setting World Series, but enough for the Fox telecast to top NBC’s Sunday Night Football.
The game, which saw the Houston Astros top the L.A. Dodgers in extra innings, is currently averaging a 3.9 rating in adults 18-59 and 14.6 million viewers. Game 1 initially drew a 2.9 and 10.9 million viewers, but eventually adjusted up to a 3.9 and 14.97 million. Game 2 will likely adjust up later today when the final numbers are calculated. Beyond the World Series, it was a fairly steady night on broadcast. (AP photo)
Game 1 of the World Series, which aired on Fox, is currently averaging a 2.9 rating in adults 18-49 and 10.9 million total viewers. However, due to the nature of live sports, those numbers could be subject to greater than normal adjustment later today. This Is Us, meanwhile, is currently averaging a 2.7 and 10.5 million viewers, approximately even with its performance last week.