This year’s Super Bowl posted a slight decline TV viewership versus a year ago, with the game pulling in $414 million in advertising sales to NBC — the second-biggest take in history.
After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.
About 48 hours from kickoff for Super Bowl LII, NBC announced it had sold all of its ad inventory for the game. “Super Bowl LII is sold out,” Dan Lovinger, NBC Sports Group’s EVP of advertising sales, said Friday evening.. “We booked record revenue, and advertiser enthusiasm for the game is at an all-time high.”
Amazon is giving Tom Clancy’s Jack Ryan the spotlight in Prime Video’s first Super Bowl commercial. “Given the colossal scope and scale of the series coupled with the popularity of Tom Clancy’s novels, we knew Tom Clancy’s Jack Ryan would be a natural fit for Prime Video’s first Super Bowl ad,” said Mike Benson, Amazon Studios’ head of marketing.
