NBC is about to make television history when it starts broadcasting the Winter Olympics today — less than a week after airing Super Bowl LII. Never before has a U.S. broadcaster transitioned between these two huge events so quickly.
An estimated 103.4 million people watched the Super Bowl on NBC, a 7% drop from last year and the smallest Super Bowl audience on television since 2009. Does that mean television’s biggest event may have peaked in popularity?
This year’s Super Bowl posted a slight decline TV viewership versus a year ago, with the game pulling in $414 million in advertising sales to NBC — the second-biggest take in history.
After a divisive year, advertisers during the Big Game worked overtime to win over audiences with messages that entertained and strove not to offend. The slapstick humor and sexual innuendo that used to be commonplace during Super Bowl ad breaks were nowhere in sight.
About 48 hours from kickoff for Super Bowl LII, NBC announced it had sold all of its ad inventory for the game. “Super Bowl LII is sold out,” Dan Lovinger, NBC Sports Group’s EVP of advertising sales, said Friday evening.. “We booked record revenue, and advertiser enthusiasm for the game is at an all-time high.”
This year’s Super Bowl advertisers are trying hard to steer clear of everything from politics to the #MeToo movement with lightly humorous ads that don’t offend. The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.
President Trump has decided not to participate in a Super Bowl Sunday interview with NBC this weekend. Sources at NBC affirmed that their interview requests have been turned down. But Trump still has an open invitation, should he choose to change his mind, the sources said.
Amazon is giving Tom Clancy’s Jack Ryan the spotlight in Prime Video’s first Super Bowl commercial. “Given the colossal scope and scale of the series coupled with the popularity of Tom Clancy’s novels, we knew Tom Clancy’s Jack Ryan would be a natural fit for Prime Video’s first Super Bowl ad,” said Mike Benson, Amazon Studios’ head of marketing.
The stakes are high since a 30-second spot costs more than $5 million for airtime alone. The goal is to capture the attention of the more than 110 million viewers expected to tune in to the big game on Feb. 4 — ideally by striking an emotional chord with the game audience that will rub off on brands.
The Winter Games in South Korea begin just four days after Super Bowl LII. Two years of aggressive strategy pays off for its ad sales team
NBC News is still hoping to secure an interview with President Trump on Super Bowl Sunday, a tradition that goes back more than a decade. “Without getting into specifics, I can tell you that there have been conversations between NBC News and the White House about a conversation format, the timing, the location, those sorts of things,” NBC Nightly News anchor Lester Holt said.
Michaels is set to join Pat Summerall as the only play-by-play announcers to call at least 10 Super Bowls when he works next weekend’s game in Minneapolis between New England and Philadelphia on NBC. The 73-year-old Michaels is in no hurry to give up the microphone on NBC’s Sunday Night Football broadcast, which is on target to be television’s highest-rated show for a record seventh straight year, passing the mark set by American Idol.
NBC is banking heavily on the Super Bowl and the Winter Olympics since traditional TV ratings have slumped in recent years. Live sports are marquee TV events that draw most of the largest TV audiences, but even those ratings have declined. More Americans are dumping their cable packages — Comcast lost 33,000 video customers in the fourth quarter and 151,000 for all of 2017 — and advertisers are following consumers to their phones.
NEW YORK (AP) — Bob Costas won’t be working the Super Bowl for NBC next month. The longtime broadcaster was not included in the network’s lineup for the NFL title game telecast from Minneapolis on Feb. 4, leading to speculation that Costas’ comments about head injuries in football might have affected the decision. Dan Patrick […]
Former NBC reality-TV star Donald Trump will not sit down with his former network for the traditional pre-Super Bowl Presidential Interview. NBC has taken the high road, extending an open invitation to Trump, in case he changes his mind, a network source says.
NBC expects $1.4 billion in ad revenue from the Super Bowl and the Winter Olympics, the payoff for its huge investment in sports programming. The figure includes $900 million for the Olympics in South Korea, which start Feb. 9. Ad prices for the event are running higher than the 2014 winter games in Sochi, Russia, NBC executives said today on a conference call. The network is charging more than $5 million for a 30-second spot during the Super Bowl, in line with the past couple of years.
Justin Timberlake’s performance will take place during the Feb. 4, 2018, game. This will be Timberlake’s third Super Bowl halftime performance, the most for any entertainer. Timberlake performed at the 2001 Super Bowl with N’Sync, and he sang Rock Your Body with Janet Jackson in 2004 in Houston. That performance concluded with Timberlake ripping her costume to reveal her right breast bare except for a nipple shield.
With the network’s broadcast of Super Bowl LII approximately 10 months away, NBC has already set to work to fill the game’s ad roster. To soothe advertisers nervous about the cost of coming up with a Super Bowl commercial, executives are suggesting NBC will work with them to make the glitzy ads work in both the Feb. 4 NFL championship as well as the parent company’s telecast of the Winter Olympics, which is slated to follow just four days later.