Telemundo, which has the exclusive Spanish-language rights to air the soccer tournament, is celebrating over its better-than-expected advertising revenue, despite less-than stellar ratings.
Fox Sports is nearing a sellout for the World Cup final between France and Croatia in Russia on Sunday. As of Thursday morning there were two spots left and Fox says it has multiple offers for those units. Prices appear to be rising as the tournament nears its conclusion, with at least one spot going for $750,000, according to Fox.
Exclusives
Viewing of the 2018 FIFA World Cup is down at U.S. TV networks. Through July 9, those networks have pulled in more than $250 million so far in national TV advertising.
Over the weekend, 20 million Brits caught the English team’s win over Sweden on Saturday, while a record 16 million French fans saw Les Bleus brush past Uruguay.
Although the U.S. does not have a team in the ongoing World Cup, American advertisers are still leveraging the games in unique ways. Nielsen estimates that World Cup parent company FIFA took in $1.6 billion in the most recent sponsorship cycle, an 11% decline from the 2014 World Cup in Brazil.
MOSCOW (AP) — The lack of a U.S. team caused a big viewership drop for World Cup telecasts. The 48 group stage telecasts on Fox and FS1 averaged 2,069,000 viewers, […]
In its first men’s World Cup, Fox Sports has deployed its largest production output ever. The core World Cup efforts begin in Moscow, with Fox Sports teams at the International Broadcast Center and the main studio at Red Square. But the efforts don’t end there as there are talent and technicians working at each of the venues and then a large team back home in Los Angeles handling match control, editing, and other duties. Kevin Callahan, Fox Sports, VP, World Cup operations, says operations have been going smoothly.
Fox Sports unveiled its game plan and official TV schedule for its coverage of the 2018 World Cup this summer in Russia. Despite not having the U.S. team in the mix this year — nor world powers Italy and the Netherlands, for that matter — Fox said it will air 38 games live on the broadcast network, more than the previous four World Cups combined and the most ever for an English-language network.
Telemundo, which is on the heels of longtime Spanish-language leader Univision, has a chance to get a huge ratings kick with its broadcast of the FIFA World Cup in 2018 in Russia. And while the event is still more than a year away, the NBC Universal-owned network’s marketing strategy is beginning to take shape with the hiring of a new agency to handle the assignment.
