After sitting on the sidelines for a year, Coca-Cola is getting back into the Super Bowl ad game. The beverage giant has purchased a 60-second spot slated to run in Fox’s broadcast of Super Bowl LIV on Feb. 2, 2020, a spokeswoman for the Atlanta company said Tuesday. The creative execution and concept for the ad, she said, have yet to be determined.
NFL, Pepsi and Roc Nation announced Thursday that the superstar performers, who have released music in Spanish and English since the 1990s, will perform on Feb. 2 at Hard Rock Stadium in Miami Gardens, Fla.
