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Exclusives
Fox Sports‘ coverage of Super Bowl LIV included a new graphics package with an emphasis on stats and an illustrated twist.
While overall the audience for Sunday’s Super Bowl appears to be up, Early Nielsen viewer data supplied by Fox reveals a bummer performance on the streaming side: fewer than 1.4 million viewers, the lowest total since 2016 and off significantly from the 2.6 million concurrent streams measured by Nielsen for 2019’s game.
Fox will use more than 100 manned and robotic cameras to cover the game, including 24 “Super-Motion” cameras to support replays; 20 goal-line and end-line pylon cameras; wireless “Line to Gain” cameras that travel up and down the field in alignment with the first-down marker; and two different SkyCam systems which operate at different elevations. It will also use 72 field mics, as well as wireless player mics, to capture game audio. And that’s just scratching the surface.
The brand will showcase one 60-second spot, but Fiat Chrysler Automobiles is being mum on when the ad will air.
Hyundai is teasing what promises to be an Extremely Boston commercial during the first quarter of the Feb. 2 game, featuring a number of locally born-and-bred stars. In a press release Monday, the South Korean automaker said the 60-second Super Bowl ad will feature Sudbury native Chris Evans, Newton native John Krasinski, Lexington native Rachel Dratch, and — who else? —Boston Red Sox legend David Ortiz.
President Donald Trump’s presidential campaign confirmed Tuesday that it will air a commercial during the Big Game on Feb. 2. Earlier in the day The New York Times reported that Michael Bloomberg’s presidential campaign will also run a 60-second spot during the Super Bowl.
Created by Saatchi & Saatchi, the ad marks the start of the larger campaign for the Highlander, which will run through mid-July.
Snickers is coming back to celebrate the 10th anniversary of the candy bar’s “You’re Not You When You’re Hungry” campaign, after sitting out last season.
After sitting on the sidelines for a year, Coca-Cola is getting back into the Super Bowl ad game. The beverage giant has purchased a 60-second spot slated to run in Fox’s broadcast of Super Bowl LIV on Feb. 2, 2020, a spokeswoman for the Atlanta company said Tuesday. The creative execution and concept for the ad, she said, have yet to be determined.
If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After network honcho Seth Winter spent the better part of the last few weeks warning would-be clients that the last of the Big Game inventory was about to run out, the EVP of sales for Fox Sports sold the last available spot on Friday.
The Kellogg’s brand worked with creative agency MRY on the 30-second spot, which will run right before the two-minute warning in the first half of the game.
