Instead of a countdown celebration to the Tokyo Olympics, the focus is on the virus and speculation around the Olympics being canceled. Should they take place during a spreading pandemic — vaccine or no vaccine? Organizers say they will with exact details yet to be revealed. It’s been this way since the Olympics were postponed almost 10 months ago. There are always more questions than answers.
With the Summer Olympics postponed a year due to the coronavirus, Molly Solomon, executive producer and president of NBC’s Olympics production unit, and her team have reset their countdown clocks while trying to adjust to a new set of challenges. Any Olympics provides plenty of compelling storylines, but Solomon says Tokyo takes on bigger importance with everything that has transpired worldwide this year
The International Olympic Committee still insists the Games will go ahead as planned and will not be cancelled, but it’s facing growing opposition from athletes, teams and federations for a delay. Sources tell Reuters that Tokyo Games organizers are also drafting possible alternatives to holding the Games this summer.
Dan Lovinger, EVP at the NBC Sports Group, said sales for the Tokyo game are pacing “significantly ahead” of those for the Rio games in 2016. “In a world where media fragmentation is common, there are very few places to go for massive scale, reach and message memorability,” he said.