Comscore Pushing ‘Currency’ Status For 2021-22 Upfront

Comscore reported improved results for this year’s third quarter, and also took the opportunity to announce that it’s in talks to get its measurement solutions used as currency during the next television upfront. The company is “in the middle of discussions with national TV networks to use Comscore’s measurement, as currency especially, as we move into next year’s upfront market,” CEO Bill Livek told investors during the earnings call.