Webinar: 2021 Spot TV Forecast

This TVNewsCheck Working Lunch Webinar will gather leaders from the spot TV buying and selling community to talk about how the spot TV market is shaping up for 2021. TVNewsCheck in early October forecast a 7.4% increase for core spot TV advertising in 2021, up from a pandemic-influenced 18% decline in 2020. BIA Advisory Services […]

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Spot TV 2021: Total -26%; Core +7.4%

The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal and home improvement. That’s the consensus of station groups and industry watchers surveyed annually by TVNewsCheck.