NBCU Claims Tokyo Olympics Have Generated 100 Billion Minutes of Viewing

NBCU said that the Olympics are on pace to deliver more minutes in consumption than the average month of Netflix and March Madness combined. Viewers have streamed more than 3 billion minutes of Tokyo Olympics coverage across platforms, the company said.

NBC Tries To Salvage A Difficult Olympics

NBCU Details Tokyo Olympics Coverage Plans

There will be some 7,000 hours of programming between two broadcast networks (NBC and Telemundo), six cable channels (USA, CNBC, NBCSN, Olympic Channel, Golf Channel, and Universo) and multiple digital platforms.

UPDATED, JUNE 8

NBC Olympics Selects Technology Providers

NBC Olympics, a division of the NBC Sports Group, today announced a number of the companies that will be providing technology products and services for the Tokyo Olympics, July 23-Aug. 8. Among them: Signiant is providing intelligent file transfer software. NBC will use Signiant’s software to move petabytes of footage from Tokyo back to its […]

Tokyo Olympics Sets New Dates For 2021

The Tokyo Olympics will take place between July 23 – August 8 2021, following the postponement of this year’s event due to the coronavirus outbreak. The International Olympic Committee confirmed the news Monday.

Visa Extends Athlete Sponsorship To 2021

The credit card giant’s Team Visa scheme features 96 athletes across 27 sports, including soccer star Megan Rapinoe, gymnast Simone Biles — a quadruple gold medalist at the Rio de Janeiro Games — and two-time defending 800-meter Olympic champion David Rudisha.