TVN FOCUS ON ADVERTISING
Spot TV 2022 Forecast: Total +19.2%, Core +4.2%
Despite the auto category’s current troubled state due to manufacturers’ lack of computer chips, there’s nowhere for spot to go but way, way up in 2022. And then there’s a monumental cash dump expected from politicos during the midterm elections. That’s the consensus of station groups and industry watchers surveyed annually by TVNewsCheck.