NBC Sees $1B+ In Super Bowl, Olympics Ads

NBCUniversal projected it would take in more than $1 billion in ad revenue from its broadcasts of Super Bowl LII and the Winter Olympics from PyeongChang, South Korea, both of which are set to be telecast next February, a remarkable sign of confidence in advertiser interest in both sports events.

NBC Looks Cautiously To Olympics In Asia

NBCUniversal heads into the next three Olympics — all of them in Asia — faced with a critical question: Was the lower-than-expected primetime viewership for the just-completed Summer Games in Rio de Janeiro a fluke or a harbinger of fraying audiences over the next six years? The answer, for now, is unknown, as NBC prepares for the 2018 Winter Games in Pyeongchang, South Korea, the 2020 Summer Games in Tokyo and the 2022 Winter Games in Beijing (which hosted the Summer Olympics eight years ago).