The 2023 contest becomes the most-watched after previously ranking third. The viewership total was revised from 113 million to 115.1 million across Fox, Fox Deportes and streaming after it was discovered Nielsen had miscounted the audience due to encoding errors.
But overall streaming scores fell short of last year’s World Cup semifinal/finals peak.
While Fox Sports and Nielsen have yet to release their data for viewing during the big game, newly released data from AdImpact is providing a moment-by-moment analysis of viewing trends at key points in the game. Its data suggests that the 2023 Super Bowl viewing peaked at 124 million near the end of the second quarter and that viewing levels ranged from 98.8 million at kickoff to 113.4 million at the end of the game. About 123.5 million people watched Rihanna’s halftime show.
In the end, the White House and Fox News will both claim the high road.
Fox gave its ad supported streaming service Tubi a big push on TV’s biggest stage Sunday with two brand spots during the Super Bowl. The spots showed giant bunnies tossing people down a rabbit hole, a metaphor intended to show viewers the depth of content available on Tubi. Fox Sports also ran a promo for Tubi that made it appear as if viewers were moving from the Fox game announcers to the Tubi home screen to watch a movie.
WTIC, Tegna’s Fox61 in Hartford, Conn., ran a 30-second promo during halftime of yesterday’s Super Bowl announcing itself as Connecticut’s News Station.
Exclusives
A White House official said Friday evening that it was “inaccurate” to say the interview had been rescheduled, contradicting a Fox Corp. spokesperson who said earlier in the day that it was happening.
President Joe Biden will do a sit-down interview tied to the Super Bowl, but it will be done by Fox Soul, not Fox News. “After the White House reached out to Fox Soul Thursday evening, there was some initial confusion. Fox Soul looks forward to interviewing the President for Super Bowl Sunday,” Fox Corp. said in a statement Friday afternoon.
White House Press Secretary Karine Jean-Pierre said Friday that Biden had been “looking forward” to an interview with the little-known streaming service Fox Soul, but that Fox opted out. Fox did not immediately respond to a request for comment.
For the first time in decades, Anheuser-Busch won’t be the only alcohol brand running national ads during the game.
With just three days to go before the Kansas City Chiefs square off against the Philadelphia Eagles at State Farm Stadium in Glendale, Arizona, the White House has yet to commit to the traditional interview between the President of the United States and the news division of the media company broadcasting the gridiron classic, potentially shunning a conversation that would be seen by one of TV’s biggest audiences.
For Fox’s 10th Super Bowl in Glendale, Ariz., this Sunday, the broadcaster will integrate modular “flypacks” built for the FIFA World Cup along with new augmented reality graphics. Above, State Farm Stadium and the Fox pregame set (Christian Petersen/Getty Images).
The Fox News host will be getting the Super Bowl treatment this Sunday, with the cable news channel set to run a 15-second spot promoting his 11 p.m. latenight show Gutfeld! during the big game. The ad will be Fox News Channel’s only spot promoting one of its linear TV shows during the game, which is airing on the Fox broadcast network. There will also be a 10-second ad during the Fox pregame show, as well as two ads touting the Fox Nation streaming service.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.R
Kevin Costner, Kelsey Grammer, Dan Aykroyd and a bevy of other notables are set to appear in a promo for Fox Nation, suggesting that the subscription-based streaming service is one of the more important business initiatives for Fox Corp., the parent company of the Fox broadcast network, which will televise Super Bowl this Sunday, and Fox News Media, which operates the broadband outlet.
Sunday’s game will be the first NFL championship played in a state with legalized sports betting and more than 50 million Americans are expected to place bets.
Fox said Monday that in-game ads for Super Bowl LVII have all been sold. Mark Evans, executive vice president of ad sales for Fox Sports, said a few ads went for more than $7 million for a 30-second spot. Most sold between $6 million and $7 million. Above, large advertisements adorn buildings and electronic billboards leading up to the 2023 NFL Super Bowl in Phoenix. (AP Photo/Ross D. Franklin)
The next Super Bowl in February 2023 will see 30-second commercial time topping $7 million for many national TV ads, according to media industry executives — with 95% of the inventory in the big game already sold, according to Fox Television Network. The quick-moving market has seen, on average overall, sponsors paying around $6.5 million for a 30-second commercial.
Super Bowl 57, which Fox is scheduled to air on Feb. 12, 2023, is bound to feel different — at least from a marketing perspective. Not only will the halftime show have a new sponsor after Pepsi decided to walk away, following a decade of performances, but the Big Game is also likely to feature a variety of alcohol advertisers now beer giant Anheuser-Busch has declined to pursue another year of category exclusivity — something it’s had for each Super Bowl since 1989.
With the advertising market for TV sports running hot, Fox is looking to sell commercials in the 2023 Super Bowl to advertisers now, 18 months before the game kicks off. The 2021 National Football League season kicks off Thursday, and Fox and the other networks are reporting a surge in demand that has driven sales volume up significantly and hiking pricing by low-double digits — increases not seen for about a decade.
