Fox Is Selling 2023 Super Bowl Spots As Sports Ad Market Heats Up

With the advertising market for TV sports running hot, Fox is looking to sell commercials in the 2023 Super Bowl to advertisers now, 18 months before the game kicks off. The 2021 National Football League season kicks off Thursday, and Fox and the other networks are reporting a surge in demand that has driven sales volume up significantly and hiking pricing by low-double digits — increases not seen for about a decade.